Strategic advice

Hey Community, this time of year is a great time to double check/audit your account to get ready for Q4 and I came across something you may not realize is happening.This reminder/tip is especially for those with a loyalty program in Shopify.  Most loyalty programs require members to register for an account on the store. The usual message to encourage visitors to sign up is early access, exclusives and discounts. However, I came across an account recently that didn’t realize visitors creating an account weren’t being added to their email list (and then not getting the email of the perks advertised).Solution?A little bit of coding to make it all work. Here’s an easy to follow tutorial on how to update the code in Shopify to get it working. https://help.klaviyo.com/hc/en-us/articles/4403349019163-How-to-Sync-Shopify-Account-Registration-Customers-to-a-ListIf you’re having any issues, send me a note!

Hey folks!  All right, I have seen these chats in a lot of places online, but I wanted to bring it here to see what everyone’s thoughts are and see if we can consolidate it here. Let's talk about what's going on with some monumental shifts happening in ecommerce marketing and advertising.  After Apple's privacy changes for app tracking in IOS 14.5 and Google's 3rd party cookies phasing out in 2023, there's going to be a lot of impact to how marketers can target and infer information about their prospects if they don't have a direct relationship with them.Doing a search here on Klaviyo, they recently put out a few guides and a blog post about what these changes mean to marketers and how to address these challenges.  I'll link them here:A Marketer’s Full Funnel Guide to Navigate Data Privacy Changes Less Stalking, More Talking A CMO’s Advice on How to Deal with Changes to Consumer Data PrivacyFrom my experience partnering and scaling with merchants at Retention Commerce, it's been my mis

Ezra Firestone, eCommerce expert, Shopify Compass instructor, and CEO/Founder of BOOM! By Cindy Joseph, SmartMarketer, and Zipify joins us to share insights on repeat customer revenue, Spinwheel vs. no Spinwheel, Subscription models, List engagement, managing your unengaged contacts and much more.You can follow Ezra on Instagram here. BOOM! generates 45%+ of it's email revenue from repeat customers. One of the main flows that helps with this is the "2x Buyer Flow" which is designed just to get someone to that second purchase through additional discounting. This repeat customer revenue eliminates the need for a subscription model, but Ezra points out that generally one shouldn't push someone towards a subscription until the second purchase.  List health is another big focus for Ezra and his team and he goes in depth about how they never actually delete contacts from their Klaviyo portal, they simply rotate lists and content to make sure they're delivering the right message to those that

Hi everyone,We are running Facebook Ads to collect leads offering free lead magnets.I just set up the Facebook integration via LeadsBridge to find out that it's a paid service. That's really sad especially after spending a whole day to trying setup and configure it so it would work seamlessly with Klaviyo.As I understand it's the only way to use Facebook Instant forms with Klaviyo.The other option is to create a landing page and send people there.What I am wondering if anyone can tell from their experience if there is a different conversion rate between the Instant forms and Landing pages. We are not spending on FB Ads so much so it would be worth paying extra for LeadsBridge integration.Thank you in advance!

It has been quite a tumultuous year for ecommerce, especially for small businesses that have had to pivot continuously over the last few months. One great way to give back this year and support our community of entrepreneurs is to shop from other small businesses for the holiday season.  Drop a link below to your store and feel free to highlight 2-3 of your best sellers as gift ideas!

Hey Community! One of the biggest shopping holidays in the US has passed: Black Friday/Cyber Monday. Our team did some preliminary research into how it all went and Klaviyo users drove 3.1% (~$1 billion) of all online store sales. How amazing is that?In the spirit of celebration, we want to see what your best performing emails/sms/forms and strategies were.Share a screenshot of your best below (remember to not include any private details like customer email addresses) and tell us a little bit about what worked for you!

Hi All! We’re still in the middle of Black Friday weekend, but now the actual day has passed - how did it go?!  Anything you would do differently next year?Also, this twitter thread by Alex McPeak about the emotions leading up to and during Black Friday are spot on! hahahttps://twitter.com/klaviyo/status/1331606595998937088  

Little Known Unsubscribe Convertion TrickMost people I see using email marketing are leaving money on the table when it comes to their unsubscribe page…(Especially if you’re doing a lot of volume.)Not many people know this but you can change the unsubscribe page your subscribers land on after they unsubscribe from your email newsletter/list.I’ve used this page to act as one last-ditch effort to get a sale from subscribers...and it actually works!Two things I recommend you do when setting up your unsubscribe page:Make sure they know they’ve been unsubscribed from your list. If this isn’t clear they may mark your email as spam out of confusion. Add a downsell offer.And that's it.You can access your unsubscribe page via the “preference pages” section in Klaviyo.If you have this set up already, please let me know what you have on this page.If you don’t have this set up, let me know if you have any questions or if you need help creating such a page!Thanks,-Lachlan 

Hi everyone,Love that Klaviyo has put this together. I’ve used Klaviyo for the past 3 years but the last year I’ve really doubled down and spent more time in Klaviyo than any other software. I’m looking forward to helping others here as well as getting help. If you want to connect on twitter my handle is @jsappington Thanks!

A common concern we are hearing here at Klaviyo is shipping delays, especially from small business owners.  What is your approach to shipping this year -- are you moving up your last day for guaranteed delivery emails or not offering guaranteed delivery by the holidays this year?  Any other strategies you are utilizing to mitigate any shipping concerns?

With one week to go before BFCM, I wanted to share how some Klaviyo users are leveraging the brand new Gatsby integration to unlock new Klaviyo flows for influencer marketing automation. New trigger from Gatsby integrationInstagram stats in Klaviyo user profilesCustomer & influencer engagement rates on Instagram posts that mention you brandThis integration was announced on October 21st and it’s been excited to see the results so far.  By The Numbers (averages):15-25% of your customers will opt to give you their Instagram username 25-45% of them have 1,000+ Instagram followers each 6-10% avg. Instagram engagement rate for nano & micro influencersAs we prepare to publish some case studies, here is a specific example of how one merchant created their Klaviyo Flows for influencer marketing:Identify potential influencers on their website using a Gatsby Instagram field in their pop-up (install guide) Flow #1: When the customer joins the newsletter, the new subscriber email flow check

Hi all-This year has been quite different for e-commerce businesses.  We’ve heard from a lot of Klaviyo customers that they are utilizing different couponing and discount strategies -- what are you trying out this year for Black Friday?