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Supercharge Growth with Engaging, Interactive In-App Messages

Tailored in-app experiences that capture attention and delight your customers!

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Create

personalized in-app experiences effortlessly using a range of out-of- the-box templates like advanced builder, gamification formats, custom code templates, and more to suit diverse industries.

Optimize

your in-app campaigns with data-driven experimentation, deliver the best-performing version to boost engagement – anytime, anywhere.

Convert

with timely, relevant in-app messages that drive action, whether it’s nudging customers to complete a purchase, upgrade, or engage deeper with your app.

Trusted by 2000+ leading brands worldwide

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CleverTap Recognized in the
2025 Gartner® Magic Quadrant
for Personalization Engines

Gartner Report Cover

Why Choose CleverTap’s
In-App Messages?

Check Diverse, Ready-to-Use Templates That Drive Engagement. Tap into a rich library of in-built templates designed for varied use cases across industries from engaging promotional banners to gamification templates, surveys, and much more, all crafted to captivate customers at just the right moment!
Check Build Stunning In-App Messages, No Code Needed. Leverage our innovative, industry-first advanced in-app builder which empowers you to craft stunning customizable in-app messages via an easy drag-and-drop interface, requiring no development effort.
Check Deliver Personalized In-App Experiences, Backed by Smart Experimentation. Continuously experiment and optimize to identify what resonates, whether it’s the UI, workflows, functionality, message design, or content, or timing, and automatically scale the top-performing variant to maximize impact with minimal effort.
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Increase in CRM-Driven Revenue
100%
Improvement in Coupon Code Redemption Rates
20%
Growth in Overall Campaign Engagement
40%

How can CleverTap In-App Messages help

Manage WhatsApp templates with rich media, interactive elements, and one-click sync to your WhatsApp Business Account.

Create Effortlessly

Deliver Timely, Personalized Omnichannel Reminders Across Push, Email, SMS, WhatsApp & More

Get Started with Ready-to-Use Templates

Choose from a library of pre-built templates like interstitial, custom code, gamification templates, and much more! Tailor every detail to match your brand and launch campaigns quickly!

Customize Easily with Our Advanced Builder

Craft stunning, personalized in-app messages that match your app’s look and feel, with varied styling options, no coding needed, just drag and drop! Start from scratch or a template, layer elements, add animations, all within a responsive, intuitive editor.

Use CleverTap WhatsApp Business Solution to optimize WhatsApp marketing campaigns with AI-powered content creation and journey automation for personalized, timely messaging.

Optimize Seamlessly

Use CleverTap WhatsApp Business Solution to optimize WhatsApp marketing campaigns with AI-powered content creation and journey automation for personalized, timely messaging.

Refine Your In-App Strategy with Data-Driven Experimentation

Easily A/B test different versions of your in-app messages – whether it’s visuals, messaging, CTAs, or placements, to uncover what truly resonates with your audience and drives conversions.

Maximize Impact with Effortless Experimentation

Turn app UI elements and functionalities into dynamic variables, no code changes or release cycles needed. Measure performance in real time and automatically roll out the best-performing experience to ensure every user interaction drives measurable growth and ROI.

Deliver personalized two-way WhatsApp messaging with real-time automation and manage chats via a unified agent dashboard.

Engage Limitlessly

Deliver personalized two-way WhatsApp messaging with real-time automation and manage chats via a unified agent dashboard.

Boost In-App Engagement Anytime, Anywhere!

Elevate engagement on the go with interactive promotional offers, game announcements, timely alerts, discounts, feature launches, app rating requests, push permission requests, and much more!

Deliver Contextual Experiences, Precisely and at Scale

Trigger messages based on real-time behavior and app activity – whether it’s a welcome nudge or milestone reward. Fine-tune delivery with priority settings, flexible frequency caps, and Nth-occurrence triggers to ensure the right message reaches the right customer at the right moment!

Measure WhatsApp campaign performance and ROI with in-depth analytics, click tracking, and behavioral data insights.

Analyze Accurately

Measure WhatsApp campaign performance and ROI with in-depth analytics, click tracking, and behavioral data insights.

Real-time Metrics at your Fingertips

Track real-time metrics of your in-app campaigns, including views, clicks, CTRs, unique customers, conversions, and more, to enable informed decision making.

Transform Data into Relevant Insights

Gain actionable insights to fine-tune your strategies and maximize engagement, ensuring every in-app message contributes to your growth goals.

Unlock the True Potential of In-App Messages

Gamify Player Rewards Effortlessly

Boost player engagement during events or level-ups by using gamified in-app messages like Spin the Wheel or Scratch Cards to offer rewards such as bonus lives, coins, or mystery loot. With CleverTap’s customizable templates, marketing teams can launch these mini-game moments quickly, no dev effort required, creating a fun, interactive layer that keeps players coming back.

Deliver Custom-Coded Offers with Precision

Deliver personalized, compliance-friendly offers – like loan or credit card promotions, using hand-coded in-app banners and triggered by CleverTap for eligible users based on real-time financial data and targeting rules. Maintain full control over layout, logic, and security while leveraging CleverTap’s powerful segmentation and delivery capabilities.

Boost Opt-Ins with Timely Soft Prompts

Encourage customers to opt into notifications with a soft prompt shown at the right moment. For example, after a customer completes onboarding or streams premium content, show an in-app message using the Advanced In-App Builder explaining the benefits of notifications (“Get renewal reminders and exclusive subscriber offers”). Add a button set to “Request Push Permissions,” turning it into a push primer to improve opt-ins while matching your app’s design.

Boost Conversions with In-App Flash Sale Campaigns

Leverage our advanced in-app builder to quickly craft immersive, customizable flash sale experiences – add product collages, countdowns, discount tags, and CTAs to drive instant conversions. Drive urgency and boost engagement during flash sales, festive campaigns, or new arrivals, all built and launched by marketers in minutes.

Recover abandoned carts using WhatsApp Business API and Business Account messages with product images, pricing, and a “Buy Now” button.
Frequently
asked questions