U.S. states privacy laws compliance

  • This guide provides instructions on how to enable restricted data processing (RDP) and use the Global Privacy Platform (GPP) signal to help comply with U.S. states privacy laws.

  • You must have Account Management permission to configure settings for EU Consent and GDPR, US State regulations, and the User Messaging Platform.

  • The Google Mobile Ads SDK uses the RDP parameter to indicate whether to enable restricted data processing.

  • The Google Mobile Ads SDK respects GPP signals written to local storage for applicable US states.

  • You need to decide whether to use the RDP parameter directly or signal consent and privacy choices with the GPP Specification.
Select platform: Android iOS Unity Flutter

To help you comply with U.S. states privacy laws, the Google Mobile Ads SDK lets you use Google restricted data processing (RDP) parameter to indicate whether to enable RDP. Google also supports the Global Privacy Platform (GPP) for applicable US states. When the Google Mobile Ads SDK uses either signal, the SDK restricts certain unique identifiers and other data is processed in the provision of services to you.

You must decide how restricted data processing can support your compliance plans and when to enable. Determine whether to use the RDP parameter directly or signaling consent and privacy choices with the GPP Specification.

This guide helps you enable RDP on a per-ad request basis and use the GPP signal.

Enable the RDP signal

To notify Google to enable the RDP signal, write the key gad_rdp with a value of 1 to SharedPreferences storage. Google Mobile Ads SDK reads the gad_rdp key during ad loading:

Java

SharedPreferences sharedPref = PreferenceManager.getDefaultSharedPreferences(context);
sharedPref.edit().putInt("gad_rdp", 1).apply();

Kotlin

val sharedPref = PreferenceManager.getDefaultSharedPreferences(context)
sharedPref.edit().putInt("gad_rdp", 1).apply()

Use the IAB GPP Signal

If you collect consent decisions with a consent management platform or your own custom messaging, the Google Mobile Ads SDK respects GPP signals written to local storage. The User Messaging Platform (UMP) SDK supports writing the GPP signal. To gather US state consent, see US IAB Support.