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Back to definitions

What are content pillars?

Definition: Content Pillars

Content pillars are key themes or topics that brands focus on when building a content strategy (for social media, website, and more). They are often interconnected, industry-specific, and relate to a brand’s overall mission. For example, a fitness brand’s content pillars could be workout tutorials or athlete influencer partnerships.

Insights from Emplifi

Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.

10 best Khoros alternatives for unified social media, marketing, and customer care

There’s a new generation of platforms that match or surpass Khoros in key areas, whether you’re looking for enterprise-grade social care, nimble...
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The best times to post on social media based on 399 million posts

There’s no perfect answer to the question of when’s the best time to post on social media – there’s only good research and planning. Luckily,...
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Blog: Q3 2025 benchmarks: UGC conversion gains and Meta’s video-first strategy in focus

Brand performance on social media shifted in important ways in Q3 2025, and the latest Social Media Benchmark Report from Emplifi highlights several...
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The agency efficiency playbook: How smarter workflows drive growth

The old ways of fragmented tools, endless approval chains, and manual reporting aren’t built for this environment. They slow teams down, sap...
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Social media marketing for entertainment brands: The best fan engagement strategies

This guide will show marketing managers and brand strategists how to build engaged fanbases that drive real business results – from ticket sales to...
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How to write a successful social media proposal (plus template)

Discover the essential components of a winning social media proposal, best practices that make yours impossible to ignore, and how the right social...
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