What is an Instagram influencer?

Definition: Instagram Influencer

Influencers are Instagram users who have an established credibility and audience, and who can persuade others by virtue of their trustworthiness and authenticity. Your brand’s influencers are users who employ your brand hashtag and have the largest number of followers.

You can use influencer relationship management software like Emplifi to identify Instagram influencers who would be the perfect fit for your brand, and follow your campaign end to end.

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