Customer conflict is inevitable. How you handle it, especially over email, decides whether a frustrated customer becomes a loyal advocate or an angry client who churns. This guide will give you practical frameworks and copy-and-paste email response templates for the most common scenarios. Let’s get started!
Efficient email communication hinges on reliable spam protection, and Microsoft Outlook’s built-in filters rank among the most widely used. Yet, legitimate messages sometimes land in the spam folder, while unwanted junk still slips through. According to email delivery statistics by GlockApps, in Q2 of 2025, the average spam rate among mailbox providers in Outlook was 47,31%. This is the highest spam rate among the providers overall.
How long should a marketing email be? Do subscribers prefer concise, short emails that get straight to the point, or do they value the depth and storytelling possibilities of a long email? In this in-depth guide, we’ll explore the pros and cons of long-form vs short-form emails, outline email length best practices, and help you determine the ideal email length for your objectives.
In today’s overflowing inboxes, a captivating email header can be the difference between a click and a delete. Whether you’re sending a weekly newsletter or a one-off promotion, an effective email header design sets the tone, reinforces your brand, and guides readers into your content. In this comprehensive guide, you’ll learn best practices for email header size, creative email header examples, and the top email banner design tools and templates to supercharge your campaigns.
Every inbox is flooded daily with newsletters, promotions, and automated alerts. As senders, ensuring a smooth unsubscription process isn’t just best practice, it’s a requirement under regulations like GDPR and CAN-SPAM. Enter the List-Unsubscribe header, a simple yet powerful email header that provides recipients with one-click unsubscribe capabilities directly from their email client. In this guide, we’ll unpack everything you need to know about the list-unsubscribe header: from its benefits and RFC 8058 compliance, to unsubscribe email examples and templates that drive higher deliverability and user satisfaction.
Creating a seamless user experience on a website means enabling visitors to contact you effortlessly. One of the simplest ways to do this is by using a mailto link, an HTML element that prompts a user’s email client to open and pre-fills specific email fields. Despite their simplicity, mailto links are often misunderstood or misused.
Building meaningful relationships with journalists, bloggers, and influencers is crucial for brands to thrive. Whether you’re launching a product, sharing a company milestone, or pitching a story, PR emails are the cornerstone of effective communication. This guide will walk you through everything you need to know about creating impactful PR email templates that deliver results.
When it comes to email marketing, design is as important as content. Choosing the right email design size ensures your messages look perfect on every device, load quickly, and get results. Whether you’re sending a newsletter, promotional blast, or event invite, understanding email template size, width, and dimensions is critical.
In today’s competitive marketing field, your email campaigns need more than great copy to stand out. Stunning visuals and smart layouts are essential to capture attention and drive engagement. That’s where email graphic design comes into play.
Let’s be honest, most of us put way more energy into writing the body of an email than what goes under it. But here’s the thing: that little block at the bottom (your email signature) can do a lot more heavy lifting than you think.
Done right, your email signature isn’t just a sign-off. It’s a mini billboard for your brand, a networking tool, and sometimes even a lead generator. The good news? You don’t need to be a designer or know a single line of HTML to make yours look sharp. You just need the right email signature maker.