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Email Deliverability

Cyber Security Awareness Month: Is Your Domain Protected from Threats?

Written by Tanya Tarasenko

Every October, the world comes together to observe Cyber Security Awareness Month — a global initiative aimed at promoting stronger cybersecurity awareness and empowering individuals and organizations to protect their digital lives. In an era defined by constant connectivity, social engineering scams, and rising ransomware attacks, this month serves as a vital reminder: security awareness is essential.

How to Spot a Phishing Email: 5 Clear Warning Signs

Written by Tanya Tarasenko

In an age where cyberattacks are becoming more creative and targeted, understanding the signs of phishing email attempts is essential. Scammers often masquerade as trusted services, financial institutions, or colleagues, hoping to trick people into giving up sensitive data like login credentials, financial information, or personal identity details. Recognizing phishing warning signs early can save you from serious security breaches. In this article, we explore 5 warning signs of a phishing email that you can use as a checklist to protect yourself.

What Is Business Email Compromise (BEC)? Meaning, Examples, and Protection Tips

Written by Tanya Tarasenko

Cybercriminals no longer rely solely on malware or mass phishing campaigns to make profits. Instead, they have embraced a more subtle and devastating technique: Business Email Compromise (BEC). Unlike traditional cyberattacks, BEC exploits human psychology, trust, and routine business processes rather than technical flaws.

Why Are My Emails Going to Spam? 10 Tips to Land in the Inbox

Written by Tanya Tarasenko

If you’ve ever asked yourself, “Why are my emails going to spam?”, you’re not alone. Email deliverability remains one of the biggest challenges for businesses in 2025. According to the Q2 2025 Email Deliverability Statistics Report by GlockApps, inbox placement rates vary dramatically depending on mailbox provider, email volume, and sending platform.

Gmail vs Apple Mail: Which Email App Is Better for You?

Written by Tanya Tarasenko

When it comes to managing emails, most people find themselves comparing Apple Mail vs Gmail. Both platforms dominate the market, but they cater to very different user needs. Some ask: Is Apple Mail better than Gmail? Should I choose iCloud Mail vs Gmail? Or is the Gmail app vs Apple Mail app comparison more relevant?

IP Pools Explained: How to Protect Sender Reputation and Improve Email Deliverability

Written by Tanya Tarasenko

Deliverability depends not only on strong content and engaged subscribers but also on the technical foundation of how your messages are routed. One of the most powerful tools in that foundation is the IP pool.

If your campaigns often end up throttled, delayed, or in spam, the issue may not be your message at all, it might be your IP management strategy. Let’s dive deep into what IP pools are, why they matter, and how to use them effectively.

Email Obfuscation: How to Protect Your Address from Spam

Written by Tanya Tarasenko

Email addresses are one of the most common points of attack for spambots and malicious crawlers. Whenever you publish your email openly on a website, you invite automated systems to use it and flood your inbox with unwanted spam. The solution? Email obfuscation, also known as email masking. This technique hides your email address from automated tools while keeping it visible and usable for real people.

Transactional Email 101: Types, Templates, and Best Practices

Written by Tanya Tarasenko

Every “reset your password,” “your order is confirmed,” and “your package is on the way” message is a transactional email doing quiet, essential work. In this guide, you’ll learn what transactional emails are, common types of transactional emails, and best practices for sending them. 

The Email Marketing Optimization: Audits, Techniques, and Deliverability

Written by Tanya Tarasenko

If your list is growing but revenue isn’t, you don’t need “more emails”; you need smarter email marketing optimization. This guide gives you a cohesive approach to email marketing optimization, aligning deliverability, content, and data to move from quick fixes to compounding returns.

DMARCbis Takes the Place of DMARC: What’s in It for Senders?

Written by Julia G

DMARCbis is the updated version of the current DMARC email authentication standard, which is expected to be released in 2025. It is to note that the modifications proposed by the Internet Engineering Task Force (IETF) working group aren’t eradicative – they are aimed at improving security and effectiveness of the protocol.