Outlook Spam Filter: How It Works & How to Avoid It

Written by Tanya Tarasenko

Efficient email communication hinges on reliable spam protection, and Microsoft Outlook’s built-in filters rank among the most widely used. Yet, legitimate messages sometimes land in the spam folder, while unwanted junk still slips through. According to email delivery statistics by GlockApps, in Q2 of 2025, the average spam rate among mailbox providers in Outlook was 47,31%. This is the highest spam rate among the providers overall.

How to Choose Between Long and Short Emails for Good Deliverability and Engagement

Written by Tanya Tarasenko

How long should a marketing email be? Do subscribers prefer concise, short emails that get straight to the point, or do they value the depth and storytelling possibilities of a long email? In this in-depth guide, we’ll explore the pros and cons of long-form vs short-form emails, outline email length best practices, and help you determine the ideal email length for your objectives.

Email Header Design Essentials: Sizes, Examples, Tips & Tools

Written by Tanya Tarasenko

In today’s overflowing inboxes, a captivating email header can be the difference between a click and a delete. Whether you’re sending a weekly newsletter or a one-off promotion, an effective email header design sets the tone, reinforces your brand, and guides readers into your content. In this comprehensive guide, you’ll learn best practices for email header size, creative email header examples, and the top email banner design tools and templates to supercharge your campaigns.

List-Unsubscribe Header Explained + Templates

Written by Tanya Tarasenko

Every inbox is flooded daily with newsletters, promotions, and automated alerts. As senders, ensuring a smooth unsubscription process isn’t just best practice, it’s a requirement under regulations like GDPR and CAN-SPAM. Enter the List-Unsubscribe header, a simple yet powerful email header that provides recipients with one-click unsubscribe capabilities directly from their email client. In this guide, we’ll unpack everything you need to know about the list-unsubscribe header: from its benefits and RFC 8058 compliance, to unsubscribe email examples and templates that drive higher deliverability and user satisfaction.

Mailto Links Explained: Format, Examples, and Best Practices

Written by Tanya Tarasenko

Creating a seamless user experience on a website means enabling visitors to contact you effortlessly. One of the simplest ways to do this is by using a mailto link, an HTML element that prompts a user’s email client to open and pre-fills specific email fields. Despite their simplicity, mailto links are often misunderstood or misused.

PR Email Templates: Boost Your Brand’s Media Outreach

Written by Tanya Tarasenko

Building meaningful relationships with journalists, bloggers, and influencers is crucial for brands to thrive. Whether you’re launching a product, sharing a company milestone, or pitching a story, PR emails are the cornerstone of effective communication. This guide will walk you through everything you need to know about creating impactful PR email templates that deliver results.

New Email Deliverability Statistics: What Changed in Q2 2025?

Written by Julia G

We continue our series of email deliverability statistics and now we are ready to present the data for Quarter 2 2025 examining email deliverability rates in comparison with Quarter 1 2025 and highlighting the major changes.

Standard Email Dimensions: How to Design Templates That Always Fit

Written by Tanya Tarasenko

When it comes to email marketing, design is as important as content. Choosing the right email design size ensures your messages look perfect on every device, load quickly, and get results. Whether you’re sending a newsletter, promotional blast, or event invite, understanding email template size, width, and dimensions is critical.

Top Email Automation Software: Find the Best Choice for Your Business

Written by Khrystyna Sliusar

Businesses can hardly do without automation in today’s competitive market, as it is not only useful but essential. If you rely on manual email marketing, you are losing time, missing opportunities, and falling behind competitors who automate their workflow.

Email automation software allows you to send personalized, behavior-based campaigns at scale, without spending hours crafting and managing every message. These tools work by triggering emails based on predefined customer actions, making your outreach more relevant and timely.

Figma, Adobe, and Beyond: The Most Popular Email Design Software

Written by Tanya Tarasenko

In today’s competitive marketing field, your email campaigns need more than great copy to stand out. Stunning visuals and smart layouts are essential to capture attention and drive engagement. That’s where email graphic design comes into play.