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A Night to Remember: Global Performance Marketing Awards Celebrate Industry Excellence

Find out who took home the trophies.

Affiliate Partnerships Newsdesk

Fintech Affiliate Zilch Builds Retail Media Network

Its new Intelligent Commerce platform will provide retailers access to its vast first-party data set, comprehensive reporting, and campaign tools.

Creator Economy Newsdesk

New Study Proves The Creator Economy Is Dependent on AI for Increased Earnings

A new report from URLgenius suggests that the influencer economy is entering a new phase, powered by AI and data-driven decision-making.

Creator Economy Influencer Marketing

It’s Time to Rethink the Relationship: Why Brands Must Step Up for Creators

Behind the scenes, the pressure on creators is intensifying. It's time to delve deeper into why brands must step up for creators.

Affiliate Partnerships Performance Marketing Sponsored

Why Events-Based Tracking Will Strengthen Your Affiliate Programme

More transparency, more trust, more investment.

Affiliate Partnerships Newsdesk Partner+

PayPal Honey Brings Its Deals to AI Search, Starting with ChatGPT

A PayPal spokesperson has explained how Honey’s new AI integration surfaces product links and offers right on top of LLM conversations.

Affiliate Partnerships Newsdesk

Adtraction Strengthens UK Presence with Acquisition of Affiliate Future

The consolidation will begin from November, helping Adtraction build its presence in the UK, and connecting Affiliate Future's clients to the wider European market.

Influencer Marketing Creator Economy

“With Creators, You’re Only Borrowing Attention - Not Buying” Marina Mansour on Creators, Brands and the Future of Beauty Marketing

Marina Mansour on the evolution of brand partnerships, how beauty differs from music, and why you should trust creators with content.

Affiliate Partnerships Performance Marketing Newsdesk

Perplexity Pauses Ads, Doubles Down on Publishers, and Sam Altman Considers Affiliate Marketing

New gestures from major AI companies point to good things for affiliate marketing.

Affiliate Partnerships Performance Marketing Sponsored

Building the Future of Affiliate: Inside Awin’s AI-Powered Vision with Rosalyn Berrisford

At PI LIVE 2025, Awin is making waves with its bold session “Get Sh*t Done with Awin” and an upcoming AI-first affiliate platform.

Influencer Marketing Creator Economy Newsdesk

Marketers Are Spending Big on AI Creator Content, But Consumers See a Bleak Future

According to a new report from Billion Dollar Boy, four in five marketers (79%) have upped spend on AI-powered influencer content in the last year.

Creator Economy Influencer Marketing Partner+

SoFire’s Hot Campaigns: “Iconic Never Gets Old” How REFY’s Latest Campaign Is Rewriting Beauty Norms and Influencer Strategy

REFY Beauty has launched its new, refreshing Iconic Never Gets Old campaign, spotlighting older women confidently doing their own makeup, in their own voices.

Creators Are the Secret to Strictly Come Dancing’s Success - Traditional TV Needs Them

Strictly Come Dancing has been using creators to drive engagement since 2018. Why are they so vital to the traditional TV landscape now?

Affiliate Partnerships Performance Marketing Sponsored

How Affiliates Are Using Newsletters for Growth

Everyone has heard that newsletters have become a powerful channel for affiliates, but how do you actually go about optimising them? Reward Gateway | Edenred share lessons from their leading strategies.