Privacy Policy for Lucead

Last updated: May 16th, 2024

1. Introduction

Welcome to Lucead. We are committed to safeguarding your privacy and ensuring the security of your information. This Privacy Policy outlines how we collect, use, disclose, and protect information about you when you use our services. Who We Are Lucead is a leading-edge technology company pioneering the first 100% cookieless advertising technology platform. Our mission is to guarantee user privacy by design while providing scalable and effective solutions for all digital advertising use cases.

2. Information We Collect

We utilize various technologies provided by the Privacy Sandbox, including the Protected Audience API, Event Level Reporting API, and Attribution Reporting API, to collect information. This information is used to create interest groups and manage attribution, while ensuring user privacy.

3. Methods of Collection

We collect information through the following methods, using Privacy Sandbox technologies: Protected Audience API: The Privacy Sandbox, a suite of privacy-preserving technologies designed by Google, facilitates a more private web experience. The Protected Audience API enables us to create interest groups and allow users to join these groups based on their browsing behavior. This data is stored locally within the user's browser and is utilized solely during auctions for ad space, ensuring user interests remain confidential and are not shared with third parties.

Event Level Reporting API: This API allows for the collection of anonymized data on ad interactions, such as clicks and conversions, without compromising user privacy. It provides aggregated and anonymized reports, enabling us to assess the performance of our advertising campaigns while maintaining the confidentiality of individual user data.

Attribution Reporting API: This API enables us to measure the effectiveness of our advertising campaigns by providing aggregated data on conversions. The Attribution Reporting API ensures that user privacy is maintained by aggregating the data, thus preventing the identification of individual users.

4. How We Use Your Information

The information we collect is utilized for the following purposes:

• To provide, maintain, and improve our services
• To facilitate and manage Protected Audience auctions
• To manage attribution through the Event Level Reporting API and the Attribution Reporting API

5. Legal Basis for Processing

Our processing of data is based on the legal grounds recommended by relevant authorities, including obtaining user consent or relying on legitimate interest. This is implemented through the Transparency and Consent Framework (TCF) when applicable, or through consent obtained via the browser or other contextually appropriate methods.

6. Sharing Your Information

We may share your information with the following entities under the specified conditions: Service Providers: Third-party vendors who assist us in providing our services, such as hosting, analytics, and payment processing, and are bound by contractual obligations to protect the confidentiality and security of your information.

Partners: Companies with whom we collaborate for joint marketing or other activities, under agreements that ensure the protection of your data. Legal Requirements: Government authorities or other entities when required by law, regulation, legal process, or enforceable governmental request, or to protect our rights and the rights of our users and others.

7. Data Storage and Security

We do not store any personal information in our databases. The only data that might be considered personal, such as the membership in an interest group, is stored within the browser and remains inaccessible to us. We implement robust security measures, including industry-standard encryption, access controls, and regular security assessments, to ensure the confidentiality and integrity of the information processed through our platform.

8. Cookies and Tracking Technologies

Our platform operates entirely without cookies. We employ the Protected Audience API, the Event Level Reporting API, and the Attribution Reporting API of the Privacy Sandbox to manage interest groups and attribution. These technologies ensure user privacy by storing data locally in the browser and providing aggregated, anonymized reports.

9. Compliance with Transparency and Consent Framework

We are a participant in the Transparency and Consent Framework (TCF) and adhere to all TCF specifications and policies to ensure transparency and user consent in our data practices. Our TCF Vendor ID is 1309. Key compliance points include:

• Storage and Access: Information is stored and accessed on a device to recognize the device during future visits and to ensure the effective delivery of content and advertising.
• Limited Data Use: Data is utilized to select advertising based on your activity on our services, your non-precise location, and your device type.
• Profile Creation: Profiles are generated for personalized advertising and content based on your activity on our services and other websites or apps.
• Advertising and Content Personalization: Profiles are used to select personalized advertising and content to ensure relevance and engagement.
• Performance Measurement: Advertising and content performance is measured to evaluate effectiveness and improve our services.
• Audience Understanding: Reports are generated based on combined data sets to gain insights into audience characteristics.
• Service Development: Activity data is leveraged to develop and enhance our services.

10. Data Categories Used

We may use various categories of data for the aforementioned purposes, including but not limited to: IP Addresses Device Characteristics Device Identifiers Browsing and Interaction Data Non-Precise Location Data User Profiles

11. Special Features and Purposes

With your explicit consent, we may use precise geolocation data and scan device characteristics for identification to support the purposes detailed in this notice.

12. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy periodically. We will notify you of any significant changes by posting the revised policy on our website and updating the "Last updated" date at the top of this page.

13. Contact Us

If you have any questions or concerns regarding this Privacy Policy or our data practices, please contact us at:
Email: privacy@lucead.com
Address: 92 rue Saint Lazare, 75009, Paris