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PEAK SEASON UPDATES

Unwrap the power of your data to drive holiday sales

The biggest sales season of the year is approaching fast—and the new-and-improved Mailchimp can help your business make the most of the opportunity.

Try new features now

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White speech bubble on bright yellow background announcing a popup event, with black cursor icon and "Local shoppers" audience label

MULTI-AUDIENCE & MULTI-COUNTRY SMS

Global reach, personalized SMS campaigns—all from one account

With support for multiple audiences and countries, you can deliver targeted peak season offers via SMS right to customers’ phones—without the overlap or confusion.

Learn more
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SMS API

Conversion on-call

Add SMS-only contacts directly through the API to grow your audience and boost conversion by connecting with customers on their preferred channels.

Get connected
Brown handlebar bag mounted on black bicycle handlebars with Shopify logo and "Product added to cart" text above

SHOPIFY INTEGRATION

Tap into your Shopify data to drive revenue from send to sale

Connect your Shopify store to Intuit Mailchimp and unlock richer data—data you can use to build hyper-personalized campaigns that can convert at each stage of the buyer journey. Take advantage of new segment conditions for e-commerce, including product viewed, product added to cart, and search submitted.

Explore them all

POPUP FORMS

Pull in more data with popups

Use popup forms to capture holiday traffic from site visitors around the world to grow your SMS and email list—and for targeted data collection that enables more personalized campaigns.

Learn more

Discover improved Reporting & Analytics tools

  • Notification popup showing "16 contacts clicked recently but haven't purchased" with a "Create segment" button and cursor pointer

    Revenue Attribution

    We’ve added more insights to revenue attribution, including email opens and SMS delivery interactions. Also new: Customizable attribution windows to help you optimize your strategy.

    Learn more
  • Analytics dashboard showing conversion insights with 2.5% rate and declining graph trend, plus notification about unpurchased contacts

    Conversion Insights

    Want to know where shoppers are getting stuck in the holiday rush? Our conversion insights tool can help you see the whole story.

    Learn more
  • Analytics dashboard showing audience growth metrics with line graphs and data tables tracking contacts, sources, and engagement over time

    Audience Analytics

    Use our audience analytics chart to see where your new customers are coming from. Identify trends and double down on what’s working to keep the momentum up. 

    Learn more

*Disclaimers

  1. Integrations sold separately. Availability of features and functionality varies by plan type. Certain functionality described is dependent upon the integration and/or a paid plan. For details, view Mailchimp plans and pricing.
  2. 30x ROI: Based on all e-commerce revenue attributable to paid plan users’ Mailchimp campaigns from August 2024 - August 2025. ROI calculation requires an e-commerce store that is connected to a Mailchimp account. Results vary.
  3. SMS Marketing: SMS is available as an add-on to paid plans in select countries. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US and Canada contacts. Pricing varies. Click here for details.
  4. See revenue this holiday season: E-commerce Mailchimp customers see up to 16.5x ROI in the first 3 months after launching their first SMS campaign. Based on U.S. SMS users’ e-commerce revenue attributable to first SMS campaign launch during September 2023 through April 2024. ROI calculation requires an e-commerce store that is connected to a Mailchimp account. Results may vary.
  5. Popup Forms: Popup forms (beta) are available to Mailchimp marketing plan users (on web browsers only) at no additional cost at this time.