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Tang et al., 2012 - Google Patents

Investigating the routes of communication on destination websites

Tang et al., 2012

Document ID
4107345926785555805
Author
Tang L
Jang S
Publication year
Publication venue
Journal of travel research

External Links

Snippet

Understanding the communication process on destination websites is increasingly important to destination marketers. This study tested four competing models that present the cognitive processing of potential tourists when browsing destination websites (Affect Transfer Model …
Continue reading at journals.sagepub.com (other versions)

Classifications

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