Zehr et al., 2014 - Google Patents
Call tracking technology selection modelZehr et al., 2014
View PDF- Document ID
- 4387537850846317074
- Author
- Zehr W
- Alawini A
- Alharbi M
- Borgan M
- Publication year
- Publication venue
- Technology Development: Multidimensional Review for Engineering and Technology Managers
External Links
Snippet
In this chapter we evaluate the selection of a call tracking feature for an existing marketing automation solution. This type of selection process has become much more complex over time based on the sheer volume of offerings available, different technical approaches to …
- 238000005516 engineering process 0 title description 13
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- G06Q10/00—Administration; Management
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- G06Q10/00—Administration; Management
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