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Jiang et al., 2010 - Google Patents

Developing Integrated Marketing Communication (IMC) in online communities: a conceptual perspective from search, experience and credence segmentation

Jiang et al., 2010

Document ID
4674580300138622169
Author
Jiang P
Chia S
Publication year
Publication venue
International Journal of Internet Marketing and Advertising

External Links

Snippet

Consumers and marketers can jointly build online communities. Several properties of such communities are challenging the accumulated wisdom on how to produce Integrated Marketing Communication (IMC) and manage trust. This paper contributes to the …
Continue reading at www.inderscienceonline.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q10/00—Administration; Management
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06F17/30867—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation

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