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Tarafdar et al., 2012 - Google Patents

Market development at the bottom of the pyramid: examining the role of information and communication technologies

Tarafdar et al., 2012

Document ID
5652917556039226034
Author
Tarafdar M
Anekal P
Singh R
Publication year
Publication venue
Information Technology for Development

External Links

Snippet

This paper addresses the research question,“How can the use of information and communication technology (ICT) enable development of markets at the bottom of the pyramid (BOP)?” Integrating ideas centered on the threefold role of ICT (automate–informate …
Continue reading at www.tandfonline.com (other versions)

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