Tarafdar et al., 2012 - Google Patents
Market development at the bottom of the pyramid: examining the role of information and communication technologiesTarafdar et al., 2012
- Document ID
- 5652917556039226034
- Author
- Tarafdar M
- Anekal P
- Singh R
- Publication year
- Publication venue
- Information Technology for Development
External Links
Snippet
This paper addresses the research question,“How can the use of information and communication technology (ICT) enable development of markets at the bottom of the pyramid (BOP)?” Integrating ideas centered on the threefold role of ICT (automate–informate …
- 238000004891 communication 0 title abstract description 20
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