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Pierce et al., 2014 - Google Patents

Your iOS App Is Your Most Powerful Marketing Tool

Pierce et al., 2014

Document ID
5748577157330353032
Author
Pierce T
Wooldridge D
Publication year
Publication venue
The Business of iOS App Development: For iPhones, iPads and iPod touches

External Links

Snippet

There are many factors that contribute to a successful launch and life of an app. Factors such as your app icon and screenshots are among the most important visual elements that users see in the App Store. Just like with any business, a bad first impression can cost you sales …
Continue reading at link.springer.com (other versions)

Classifications

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    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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