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Stevenson, 2016 - Google Patents

Data, Trust, and Transparency in Personalized Advertising.

Stevenson, 2016

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Document ID
6245698984006877192
Author
Stevenson D
Publication year

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Snippet

Advertising wields the power to change the way we see and experience the world and how we perceive those around us. Though marketing practices have long been characterized by information asymmetry, with individuals unable to see the extent to which data describing …
Continue reading at deepblue.lib.umich.edu (PDF) (other versions)

Classifications

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