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Kumar et al., 2018 - Google Patents

Are you back for good or still shopping around? Investigating customers' repeat churn behavior

Kumar et al., 2018

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Document ID
6528318033118528696
Author
Kumar V
Leszkiewicz A
Herbst A
Publication year
Publication venue
Journal of Marketing Research

External Links

Snippet

Service firms develop win-back strategies to rectify issues that cause customer churn and rebuild relationships with lost customers. To better support retention, it is important to understand how the revived relationship evolves and possibly ends again. To examine …
Continue reading at research.utwente.nl (PDF) (other versions)

Classifications

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