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Diehl et al., 2010 - Google Patents

Great expectations?! Assortment size, expectations, and satisfaction

Diehl et al., 2010

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Document ID
6828881336361561779
Author
Diehl K
Poynor C
Publication year
Publication venue
Journal of marketing research

External Links

Snippet

Recent research challenges the idea that greater choice is always desirable, showing that larger assortments can increase choice deferral and switching. The current research demonstrates that even when consumers make a purchase, the same item may generate …
Continue reading at papers.ssrn.com (PDF) (other versions)

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0202—Market predictions or demand forecasting
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241—Advertisement
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping
    • G06Q30/0641—Shopping interfaces
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q10/00—Administration; Management
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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
    • G06Q50/01—Social networking

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