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Raj et al., 2024 - Google Patents

Intensifying materialism through buy-now pay-later (BNPL): examining the dark sides

Raj et al., 2024

Document ID
7084449246296626491
Author
Raj V
Jasrotia S
Rai S
Publication year
Publication venue
International Journal of Bank Marketing

External Links

Snippet

Purpose Buy-now, pay-later (BNPL) services can put consumers into a debt trap by encouraging consumers to buy things they cannot afford, leading to a culture of materialism and consumerism. Therefore, this research aims to investigate how materialism can …
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Classifications

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