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Woo et al., 2005 - Google Patents

Visualization method for customer targeting using customer map

Woo et al., 2005

Document ID
7284634294512091362
Author
Woo J
Bae S
Park S
Publication year
Publication venue
Expert Systems with Applications

External Links

Snippet

An important issue in customer-oriented marketing area is target selection which enables the determination of potential customers. In this paper, we suggest a novel customer targeting method: customer map for a service industry. The customer map is the visualization …
Continue reading at www.sciencedirect.com (other versions)

Classifications

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    • G06Q10/00—Administration; Management
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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