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Boyer et al., 2005 - Google Patents

Extending the supply chain: integrating operations and marketing in the online grocery industry

Boyer et al., 2005

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Document ID
7555926045731155619
Author
Boyer K
Hult G
Publication year
Publication venue
Journal of Operations Management

External Links

Snippet

This study reports results from case studies of four Internet-ordering and home-delivery grocers and 2440 of their customers. Each grocer follows a different operations strategy as determined by choice of where to fulfill customer orders (from existing stores or from a …
Continue reading at www.academia.edu (PDF) (other versions)

Classifications

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    • G06Q10/00—Administration; Management
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