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Ogongo, 2014 - Google Patents

Customer retention strategies adopted by commercial banks in Kenya

Ogongo, 2014

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Document ID
7579016848440942052
Author
Ogongo E
Publication year

External Links

Snippet

Customer retention has gained increased value among both goods and service providing firms. However although extensive research exist on the concept of customer retention and its measures and instruments, studies and research on how professional service firms retain …
Continue reading at erepository.uonbi.ac.ke (PDF) (other versions)

Classifications

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    • G06Q10/00—Administration; Management
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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