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Ketron et al., 2022 - Google Patents

Blame and service recovery strategies in lateral exchange markets

Ketron et al., 2022

Document ID
7616955970918099150
Author
Ketron S
Mai S
Publication year
Publication venue
Journal of Strategic Marketing

External Links

Snippet

In lateral exchange markets, consumers can interact with one another to varying degrees (consociality) along different levels of platform management and involvement (platform intermediation). Applying agency theory and attribution of blame, two experimental studies …
Continue reading at www.tandfonline.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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