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Phillips et al., 2008 - Google Patents

ROI fundamentals: Why and when to measure return on investment

Phillips et al., 2008

Document ID
7677105381510931928
Author
Phillips P
Phillips J
Publication year

External Links

Snippet

ROI Fundamentals ROI Fundamentals is the first of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology--developed by the ROI Institute--provides a practical system for evaluation planning, data collection, data analysis …
Continue reading at books.google.com (other versions)

Classifications

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