Dalamu, 2018 - Google Patents
Akèrègbè, resourcing the past, communicating the present in shared cultural knowledge: A case study of GTB advertisingDalamu, 2018
View PDF- Document ID
- 8292218166108429330
- Author
- Dalamu T
- Publication year
- Publication venue
- Acta Universitatis Danubius. Communicatio
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Snippet
A communication strategy in advertising can take any shape provided it meets both intentions of manufacturers and demands of recipients. That is why the study focused the bottle gourd (Akèrègbè) as a communicating device utilized in a Guaranteed Trust …
- 244000303847 Lagenaria vulgaris 0 abstract description 36
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