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Ikeler, 2007 - Google Patents

The under-examined public: Making sense of industry analysts and analyst relations

Ikeler, 2007

Document ID
876333101683626877
Author
Ikeler A
Publication year
Publication venue
Journal of Promotion Management

External Links

Snippet

The first section of this article looks at who the key analysts are in the US and Europe, what it is they primarily do, and why they matter to the communication departments of IT and telecom vendors. A set of clear metrics is offered to gauge analyst influence across the …
Continue reading at www.tandfonline.com (other versions)

Classifications

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