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Bertsch et al., 2002 - Google Patents

Gaining competitive advantage in e‐tailing through marketing management and value‐added uses of technology

Bertsch et al., 2002

Document ID
8804713734069236753
Author
Bertsch T
Busbin J
Wright N
Publication year
Publication venue
Competitiveness Review: An International Business Journal

External Links

Snippet

Experts cite the lack of a sound business plan and a diminished regard for basic marketing and management practices as major reasons for the failure rate of Web‐based retailers. The dot‐com platform alone was often viewed as a sufficient basis for business success. This …
Continue reading at www.emerald.com (other versions)

Classifications

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