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Chang et al., 2020 - Google Patents

Recognizing important factors of influencing trust in O2O models: an example of OpenTable

Chang et al., 2020

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Document ID
10071451066815618402
Author
Chang J
Chen M
Chen L
Chien W
Publication year
Publication venue
Soft Computing

External Links

Snippet

Abstract Online-to-offline/offline-to-online (O2O) business models have attracted lots of enterprisers to enter this market. In such a fast-growing competition, some studies indicated that lack of trust will bring a great damage to O2O business. Related works already confirm …
Continue reading at ir.lib.cyut.edu.tw (PDF) (other versions)

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