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Boonjing et al., 2017 - Google Patents

Data mining for customers' positive reaction to advertising in social media

Boonjing et al., 2017

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Document ID
10086350470029953951
Author
Boonjing V
Pimchangthong D
Publication year
Publication venue
2017 Federated Conference on Computer Science and Information Systems (FedCSIS)

External Links

Snippet

The paper aims at 1) finding the most important factors influencing positive customer reactions and purchasing merchandises after seeing online social media advertising and 2) identifying characteristics of customer clusters having positive reaction, as well as of …
Continue reading at annals-csis.org (PDF) (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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