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Zhou et al., 2015 - Google Patents

Social influence based clustering and optimization over heterogeneous information networks

Zhou et al., 2015

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Document ID
10626996665635854281
Author
Zhou Y
Liu L
Publication year
Publication venue
ACM Transactions on Knowledge Discovery from Data (TKDD)

External Links

Snippet

Social influence analysis has shown great potential for strategic marketing decision. It is well known that people influence one another based on both their social connections and the social activities that they have engaged in the past. In this article, we develop an innovative …
Continue reading at faculty.cc.gatech.edu (PDF) (other versions)

Classifications

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    • G06Q10/00—Administration; Management

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