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Chowdhury et al., 2020 - Google Patents

Word of mouth communication in political marketing: Understanding and managing referrals

Chowdhury et al., 2020

Document ID
11052439871176328903
Author
Chowdhury T
Naheed S
Publication year
Publication venue
Journal of Marketing Communications

External Links

Snippet

There is a lack of research relevant to word of mouth (WOM) communication in political marketing. Also, existing studies on WOM communication identified behavioral determinants of the concept and neglected associated marketing stimuli. This study offers a 10 …
Continue reading at www.tandfonline.com (other versions)

Classifications

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