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Jain et al., 2019 - Google Patents

Ten trends that are altering consumer behavior in India

Jain et al., 2019

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Document ID
11947977318739797102
Author
Jain N
Sanghi K
Jain A
Publication year
Publication venue
Boston Consulting Group

External Links

Snippet

Trisha and Samir, a married couple in their early 30s, grew up in typical middle-class Indian households. 1 Their circumstances as children were modest, and their families were extremely cautious with spending: the adults' biggest dream was to move out of the rentals …
Continue reading at web-assets.bcg.com (PDF) (other versions)

Classifications

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    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping
    • G06Q30/0641Shopping interfaces
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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    • G06Q50/00Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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    • G06Q50/00Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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