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Nemati et al., 2003 - Google Patents

E-CRM analytics: the role of data integration

Nemati et al., 2003

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Document ID
12117285377472368218
Author
Nemati H
Barko C
Moosa A
Publication year
Publication venue
Journal of Electronic Commerce in Organizations (JECO)

External Links

Snippet

Abstract Electronic Customer Relationship Management (e-CRM) Analytics is the process of analyzing and reporting online customer/visitor behavior patterns with the objective of acquiring and retaining customers through stronger customer relationships. To better …
Continue reading at www.researchgate.net (PDF) (other versions)

Classifications

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