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Zhu, 2019 - Google Patents

Social media engagement and Chinese international student recruitment: understanding how UK HEIs use Weibo and WeChat

Zhu, 2019

View PDF
Document ID
13263385720091114388
Author
Zhu Y
Publication year
Publication venue
Journal of Marketing for Higher Education

External Links

Snippet

Using a novel longitudinal methodological design, this is the first study to investigate how and to what extent UK higher education institutions (HEIs) use Chinese social media platforms to engage with users. The data was gathered from examining 163 UK HEIs' use of …
Continue reading at figshare.le.ac.uk (PDF) (other versions)

Classifications

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    • G06F17/30861—Retrieval from the Internet, e.g. browsers
    • G06F17/30864—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
    • G06F17/30867—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation
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