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Wyrtki et al., 2021 - Google Patents

Opportunity‐led ideation: how to convert corporate opportunities into innovative ideas

Wyrtki et al., 2021

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Document ID
1361091113446757159
Author
Wyrtki K
Röglinger M
Rosemann M
Publication year
Publication venue
Creativity and Innovation Management

External Links

Snippet

Opportunities, that is, action possibilities for innovative business models, goods, services and processes, particularly affect idea generation, which is vital for innovation success. Capitalizing on opportunities requires complementing predominating problem‐centred …
Continue reading at onlinelibrary.wiley.com (PDF) (other versions)

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