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Cho et al., 2017 - Google Patents

The anchoring effect in decision-making with visual analytics

Cho et al., 2017

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Document ID
14913235345019817367
Author
Cho I
Wesslen R
Karduni A
Santhanam S
Shaikh S
Dou W
Publication year
Publication venue
2017 IEEE Conference on Visual Analytics Science and Technology (VAST)

External Links

Snippet

Anchoring effect is the tendency to focus too heavily on one piece of information when making decisions. In this paper, we present a novel, systematic study and resulting analyses that investigate the effects of anchoring effect on human decision-making using visual …
Continue reading at www.academia.edu (PDF) (other versions)

Classifications

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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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