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Upreti et al., 2021 - Google Patents

Online content match-making in B2B markets: Application of neural content modeling

Upreti et al., 2021

Document ID
15074147347526314245
Author
Upreti B
Huhtala J
Tikkanen H
Malo P
Marvasti N
Kaski S
Vaniala I
Mattila P
Publication year
Publication venue
Industrial Marketing Management

External Links

Snippet

Abstract Business-to-business (B2B) sellers need to enhance content marketing and analytics in an online environment. The challenge is that sellers have data but do not know how to utilize it. In this study, we develop a neural content model to match the content that …
Continue reading at www.sciencedirect.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06F17/30867—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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