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Rooderkerk et al., 2021 - Google Patents

Incorporating consumer product categorizations into shelf layout design

Rooderkerk et al., 2021

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Document ID
15381169360780817186
Author
Rooderkerk R
Lehmann D
Publication year
Publication venue
Journal of Marketing Research

External Links

Snippet

Using one field and two online lab experiments, this article shows that congruency between shelf layout and a consumer's internal product categorization increases the perceived variety of the assortment and reduces the perceived complexity of the shelf layout. These …
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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