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de Souza et al., 2020 - Google Patents

Evaluating the effectiveness of tourist advertising to improve the competitiveness of destinations

de Souza et al., 2020

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Document ID
15429526723344168764
Author
de Souza J
Mendes-Filho L
Buhalis D
Publication year
Publication venue
Tourism Economics

External Links

Snippet

This study focuses on the evaluation of the tourist destination advertising effectiveness. The destination advertising response DAR model was used to analyze data on the effectiveness of destination promotional campaigns on visitor expenditure, in six trip facets: destination …
Continue reading at eprints.bournemouth.ac.uk (PDF) (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes

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