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Kang et al., 2021 - Google Patents

Effects of message objectivity and focus on green CSR communication: The strategy development for a hotel's green CSR message

Kang et al., 2021

Document ID
16706876045783012640
Author
Kang E
Atkinson L
Publication year
Publication venue
Journal of Marketing Communications

External Links

Snippet

Corporate social responsibility communication increases the visibility of a company's pro- social efforts. However, the more a company communicates, the more likely negative consumer reactions such as skepticism may occur. With a focus on pro-environmental CSR …
Continue reading at www.tandfonline.com (other versions)

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