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Mazumdar et al., 1996 - Google Patents

Launching new products with cannibalization potential: an optimal timing framework

Mazumdar et al., 1996

Document ID
1728039005484392986
Author
Mazumdar T
Sivakumar K
Wilemon D
Publication year
Publication venue
Journal of marketing theory and practice

External Links

Snippet

A normative framework is proposed for the optimal introduction timing of a new product which has the potential for cannibalizing an existing product. The application of the proposed framework is illustrated using a numerical example. The paper also illustrates the …
Continue reading at www.tandfonline.com (other versions)

Classifications

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