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Quester et al., 1999 - Google Patents

Internal marketing practices in the Australian financial sector: an exploratory study

Quester et al., 1999

Document ID
3181899223713257366
Author
Quester P
Kelly A
Publication year
Publication venue
Journal of Applied Management Studies

External Links

Snippet

Internal marketing constitutes a critical interface between marketing and human resource management, thought to be particularly important in service industries. An exploratory study of the financial sector in Australia is presented. Current internal marketing practices are …
Continue reading at search.proquest.com (other versions)

Classifications

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