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Trabelsi Trigui et al., 2012 - Google Patents

Brand proneness versus experiential effect? Explaining consumer preferences towards labeled food products

Trabelsi Trigui et al., 2012

Document ID
3577937493045732040
Author
Trabelsi Trigui I
Giraud G
Publication year
Publication venue
Journal of Global Scholars of Marketing Science

External Links

Snippet

Consumers' fears and anxiousness, triggered by recent food scares and crises, and technological developments such as GMOs, have led to serious concerns about food safety, ever-increasing demands for quality assurance, more information about product origin food …
Continue reading at www.tandfonline.com (other versions)

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