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Reid et al., 2022 - Google Patents

Concept Testing

Reid et al., 2022

Document ID
3802489067379138230
Author
Reid S
Crawford C
Publication year
Publication venue
Entrepreneurial Vision: A Guide for Charting and Implementing the Visioning Process

External Links

Snippet

In this chapter, we focus on concept testing. It is important to invest adequate time in concept testing to discover the most important attributes/benefits to craft into the “minimum viable product”(MVP) for later development and testing with your first niche market of focus. As …
Continue reading at link.springer.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q10/00—Administration; Management
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