CN104063394A - Method and device for determining target page as well as equipment - Google Patents

Abstract

The purpose of the present invention is to provide a method, device and equipment for determining a target webpage. According to the method of the present invention, it includes: acquiring the information to be published and its corresponding multiple candidate webpages; acquiring the matching degree between the information to be published and each candidate webpage among the multiple candidate webpages; according to the information to be published According to the degree of matching with each of the candidate webpages, one or more candidate webpages are selected as the target webpage corresponding to the information to be released. The present invention has the advantages that: the webpage matching the information to be released can be automatically determined without manual setting, thereby improving the operation efficiency; moreover, when the content of the webpage is transformed, the computer device can also execute the webpage according to the transformed webpage The solution of the invention is to re-determine the target webpage corresponding to the information to be released. Therefore, according to the solution of the present invention, the target webpage with a high matching degree can be automatically and efficiently determined for the information to be released.

Description

A method, device and device for determining a target webpage

technical field

The present invention relates to the field of computer technology, in particular to a method, device and equipment for determining a target webpage.

Background technique

In Internet marketing, a landing page (sometimes referred to as a primary capture user page) is a web page that is displayed to a potential user after they click on an ad or perform a search on a search engine.

In the prior art, the landing page is usually determined only according to the preset correspondence between the advertisement and the webpage. The problem with this method is that usually only the advertisement is corresponding to the homepage of the website, so that users who click on the advertisement cannot directly obtain information directly related to the content of the advertisement. However, to set a targeted webpage for each advertisement, you need It is a huge workload, and it takes a lot of time and energy to adjust the set corresponding relationship.

Contents of the invention

The purpose of the present invention is to provide a method, device and equipment for determining a target webpage.

According to one aspect of the present invention, a method for determining a target webpage implemented by a computer device is provided, wherein the method includes the following steps:

a Obtaining information to be released and multiple candidate webpages corresponding thereto;

b obtaining the matching degree between the information to be published and each candidate webpage in the plurality of candidate webpages;

c. Selecting one or more candidate webpages as target webpages corresponding to the information to be released according to the matching degree between the information to be released and each of the candidate webpages.

According to another aspect of the present invention, there is also provided a web page determining device for determining a target web page, wherein the web page determining device includes:

a first acquiring device, configured to acquire information to be released and a plurality of corresponding candidate webpages;

The second obtaining means is used to obtain the matching degree between the information to be published and each candidate webpage among the plurality of candidate webpages;

The selection means is used for selecting one or more candidate webpages as target webpages corresponding to the information to be released according to the matching degree between the information to be released and each of the candidate webpages.

According to another aspect of the present invention, there is also provided a computer device, wherein the computer device includes the webpage determining means.

Compared with the prior art, the present invention has the following advantages: the computer equipment can automatically determine the webpage matching the information to be released, without manual setting, thereby improving the operation efficiency, and, when the content of the webpage changes, the computer equipment can also The scheme of the present invention can be executed according to the converted webpage to re-determine the target webpage corresponding to the information to be released. Therefore, according to the scheme of the present invention, the target webpage with a high matching degree can be automatically and efficiently determined for the information to be released , which improves the implementation efficiency.

Description of drawings

Other characteristics, objects and advantages of the present invention will become more apparent by reading the detailed description of non-limiting embodiments made with reference to the following drawings:

Fig. 1 is a flow chart of a method for determining a target webpage implemented by a computer device according to an aspect of the present invention;

FIG. 2 is a schematic structural diagram of a web page determining device for determining a target web page according to an aspect of the present invention;

The same or similar reference numerals in the drawings represent the same or similar components.

Detailed ways

The present invention will be described in further detail below in conjunction with the accompanying drawings.

Fig. 1 schematically shows a flowchart of a method for determining a target webpage implemented by a computer device according to an aspect of the present invention. The method according to the invention comprises steps S1, S2 and S3.

Wherein, the method according to the present invention is realized by computer equipment. The computer equipment includes an electronic equipment that can automatically perform numerical calculation and/or information processing according to pre-set or stored instructions, and its hardware includes but not limited to microprocessors, application-specific integrated circuits (ASICs), programmable gates Arrays (FPGA), digital processors (DSP), embedded devices, etc. Wherein, the computer equipment includes network equipment and user equipment. The network equipment includes but is not limited to a single network server, a server group composed of multiple network servers, or a cloud based on cloud computing (Cloud Computing) composed of a large number of hosts or network servers, wherein cloud computing is a kind of distributed computing , a super virtual computer consisting of a group of loosely coupled computer sets. The user equipment includes but is not limited to any electronic product that can interact with the user through a keyboard, mouse, remote control, touch pad, or voice-activated device, such as a personal computer, tablet computer, smart phone, PDA , game console, or IPTV, etc. Wherein, the network where the user equipment and the network equipment are located includes but is not limited to the Internet, a wide area network, a metropolitan area network, a local area network, a VPN network, and the like.

It should be noted that the user equipment, network equipment, and network described above are only examples, and other existing or future user equipment, network equipment, and networks that are applicable to the present invention should also be included within the protection scope of the present invention , and is incorporated herein by reference.

Specifically, referring to FIG. 1 , in step S1 , the computer device acquires information to be published and a plurality of corresponding candidate webpages.

Wherein, the information to be published includes various types of information that the user wishes to publish on the Internet, including but not limited to text, webpage, multimedia and so on.

Wherein, the computer device may directly determine the information to be released according to user input, or determine the information to be released according to the information to be released used by one or more other users. For example, the computer device acquires the top n pieces of information to be released that are most used by other users as its own information to be released.

Specifically, the computer device determines a candidate webpage corresponding to the information to be released according to a predetermined range of webpages. Wherein, the predetermined range of webpages includes but not limited to preset webpage link information of at least one webpage.

Preferably, the predetermined range of webpages includes all webpages included in the website to which the preset webpage link information belongs.

For example, the preset web page link information includes: http://www.abc.com/page1.html, then the predetermined web page range includes all the information contained in the website corresponding to the domain name "http://www.abc.com/". Web page.

Next, in step S2, the computer device acquires the matching degree between the information to be released and each candidate webpage among the plurality of candidate webpages.

Specifically, the computer device determines the information to be released and the content of the candidate webpage according to the similarity between the information to be released and the webpage content of each candidate webpage, and/or the ranking information of each candidate webpage in the search results of the respective websites. Matching degrees among candidate webpages among the plurality of candidate webpages.

Wherein, the way for the computer device to obtain the matching degree between the information to be released and each candidate webpage in the plurality of candidate webpages includes but is not limited to any of the following:

1) Obtaining the degree of similarity between the information to be released and the webpage content of each candidate webpage; determining the degree of matching between the information to be released and each candidate webpage according to the similarity.

Wherein, the webpage content includes but is not limited to at least any of the following:

a) anchor text information;

b) Web page theme information;

c) Web page text information.

Specifically, the manner of obtaining the similarity between the information to be released and the webpage content of each candidate webpage includes but is not limited to any of the following:

a) Using text mining technology to analyze the similarity between the information to be released and the web content of each candidate web page.

For example, calculate the IF-IDF value of the information to be released relative to the webpage content information of the candidate webpage, and use it as similarity information.

b) The computer device calculates edit distance information between the information to be published and the webpage content of the candidate webpage, so as to determine similarity information according to the edit distance information.

Preferably, the similarity is determined according to the edit distance between the information to be published and one or more anchor text information in the candidate webpage.

More preferably, the computer device obtains edit distances between multiple anchor texts of the information to be released relative to the candidate webpages, and determines the similarity of the information to be released relative to the candidate webpages based on the multiple edit distances.

For example, the average edit distance of the information to be released relative to the content of the candidate webpage is first obtained according to multiple edit distances, and the corresponding match degree level is determined based on a predetermined conversion rule between edit distance and matching degree. The conversion rule may be a predetermined correspondence, or a predetermined conversion function.

2) When some or all of the multiple candidate webpages belong to the same website, the computer device communicates with the website to obtain the query result of the website's query within its website based on the information to be released, wherein Include the sorting information of the part or all of the candidate web pages; then, the computer device determines the information to be released and the part or all of the candidate web pages according to the sorting information of the part or all of the candidate web pages contained in the query result The degree of matching between individual candidate web pages.

According to the first example of the present invention, the three candidate webpages page1, page2, and page3 corresponding to the information to be published are all included in the website Site1, and then the computer device communicates with the Site1 to obtain the website Site based on Info1 and search within the website The search results of the candidate webpages page1, page2, and page3 are ranked 2nd, 5th, and 10th in the search results respectively, then the rankings of the search results of the three candidate webpages are determined by the computer device, and the three candidate webpages are determined. The rankings of the matching degree between the candidate webpage and the information to be published are page3, page2 and page1 in order from high to low.

Preferably, the computer device can determine the information to be released and each candidate webpage according to the similarity between the information to be released and the webpage content of each candidate webpage, and the ranking information of each candidate webpage in the search results of the respective websites. Matching information for web pages.

According to the second example of the present invention, among the five candidate webpages corresponding to the information to be released Info2, page4 to page6 belong to the website Site2, and page7 and page8 belong to the website Site3. According to Info3, the editing distances of the computer equipment relative to the five candidate webpages are respectively 1, 2, 1, 2, and 4; and, through communication with the website Site2, the computer equipment obtains a total of 50 webpages based on the site search of the website Site2. item results, among which, page4, page5, and page6 are located at the 3rd, 4th, and 9th positions respectively; through the communication between the computer equipment and the website Site3, a total of 25 items of results are obtained after the website Site3 conducts an in-site search based on Info2, among which, page7 and page8 are located at the 1st and 5th positions respectively.

Next, the computer device determines the matching degree of the information to be released relative to each candidate webpage according to a predetermined matching degree calculation formula, the formula is as follows:

Matching degree=(1/editing distance)×(1-search result ranking/total number of search result items);

Then, according to the determination of the computer device, the matching degrees of Info2 relative to the candidate web pages page4 to page8 are respectively: 0.94, 0.46, 0.82, 0.48, and 0.2.

It should be noted that the formulas, numerical values, etc. used in this specification are only examples for understanding the present invention, not as real data or formulas in actual application, and should not be construed as limiting the present invention. According to the principles disclosed in the present invention, those skilled in the art may use other formulas or numerical values to determine the matching degree, which should also be included in the protection scope of the present invention. Unless otherwise specified, the functions of the character strings appearing elsewhere in this article are the same as those here, and will not be repeated for brevity.

It should be further explained that the above examples are only to better illustrate the technical solution of the present invention, rather than limit the present invention. Those skilled in the art should understand that any information to be released and each of the plurality of candidate web pages The implementation of the matching degree between candidate webpages should be included in the scope of the present invention.

Next, in step S3, the computer device selects one or more candidate webpages as target webpages corresponding to the information to be released according to the matching degree between the information to be released and each of the candidate webpages.

Specifically, the computer device selects one or more candidate webpages as the target webpage according to the matching degree between the information to be published and each candidate webpage based on a predetermined selection rule.

For example, the predetermined selection rule includes selecting the top m candidate webpages ranked in the matching degree as the target webpage, and then the computer device ranks each candidate webpage according to the matching degree information and selects the top m candidate webpages as the target webpage.

Preferably, for each candidate webpage, the computer device judges whether the matching degree between the candidate webpage and the information to be released reaches a predetermined threshold; and when the predetermined threshold is reached, the candidate webpage is used as the target webpage of the information to be released .

More preferably, when no candidate webpage reaches the predetermined threshold, the computer device uses a predetermined webpage as a target webpage of the information to be published.

Wherein, the predetermined webpage includes but not limited to a webpage preset by the user.

It should be noted that the above examples are only to better illustrate the technical solutions of the present invention, and are not intended to limit the present invention. Those skilled in the art should understand that any computer device can The matching degree and the implementation of selecting one or more candidate webpages as the target webpage corresponding to the information to be published shall be included in the scope of the present invention.

As one of the preferred embodiments of the present invention, the method further includes step S4 (not shown in the figure) and step S5 (not shown in the figure).

In step S4, the computer device generates one or more web publishing information according to the information to be published and at least one corresponding target web page.

Wherein, each network publishing information includes indication information of its corresponding target web page. The indication information includes but not limited to web page link information pointing to the target web page.

Preferably, the information published on the network includes but is not limited to various types of information that can be presented in different forms on the webpage.

For example, when the information to be released includes the keyword "apple", the web publishing information may include a URL embedded in the web page containing the "evaluation" keyword, or the web publishing information may include the URL embedded in the web page starting with "apple". themed pictures etc.

Continuing to explain the second example above, wherein the computer device determines that the target web page corresponding to the information to be published is page4 according to the predetermined selection rule for obtaining the most matching web page, then the computer device generates the anchor text with the content of Info2 as the anchor text, and Hyperlink information Link1 pointing to page4.

Next, in step S5, when receiving a query sequence related to the information to be released, the computer device feeds back the one or more network release information corresponding to the information to be released.

Continuing to describe the second example above, when the computer device receives the query sequence submitted by the user including the content of the information Info2 to be published, the computer device provides the hyperlink information Link1 generated in step S4 to the user.

According to the method of the present invention, the computer equipment can automatically determine the webpage that matches the information to be released, without manual setting, thereby improving the operation efficiency, and when the content of the webpage is changed, the computer equipment can also be based on the transformed webpage. The scheme of the present invention is executed to redetermine the target webpage corresponding to the information to be released. Therefore, according to the scheme of the present invention, the target webpage with a high matching degree can be automatically and efficiently determined for the information to be released, which improves the implementation efficiency.

Fig. 2 shows a schematic structural diagram of a webpage determining device for determining a target webpage according to an aspect of the present invention. The method according to the invention comprises first acquisition means 1 , second acquisition means 2 and selection means 3 .

Wherein, the solution according to the present invention is realized by computer equipment. The computer equipment includes an electronic equipment that can automatically perform numerical calculation and/or information processing according to pre-set or stored instructions, and its hardware includes but not limited to microprocessors, application-specific integrated circuits (ASICs), programmable gates Arrays (FPGA), digital processors (DSP), embedded devices, etc. Wherein, the computer equipment includes network equipment and user equipment. The network equipment includes but is not limited to a single network server, a server group composed of multiple network servers, or a cloud based on cloud computing (Cloud Computing) composed of a large number of hosts or network servers, wherein cloud computing is a kind of distributed computing , a super virtual computer consisting of a group of loosely coupled computer sets. The user equipment includes but is not limited to any electronic product that can interact with the user through a keyboard, mouse, remote control, touch pad, or voice-activated device, such as a personal computer, tablet computer, smart phone, PDA , game console, or IPTV, etc. Wherein, the network where the user equipment and the network equipment are located includes but is not limited to the Internet, a wide area network, a metropolitan area network, a local area network, a VPN network, and the like.

It should be noted that the user equipment, network equipment, and network described above are only examples, and other existing or future user equipment, network equipment, and networks that are applicable to the present invention should also be included within the protection scope of the present invention , and is incorporated herein by reference.

Specifically, referring to FIG. 2 , the first acquiring device 1 acquires information to be published and a plurality of corresponding candidate webpages.

Wherein, the information to be published includes various types of information that the user wishes to publish on the Internet, including but not limited to text, webpage, multimedia and so on.

Wherein, the first acquiring device 1 may determine the information to be released directly according to user input, or determine the information to be released according to the information to be released used by one or more other users. For example, the first obtaining means 1 obtains the top n pieces of information to be released that are most used by other users as its own information to be released.

Specifically, the first acquiring device 1 determines a candidate web page corresponding to the information to be published according to a predetermined range of web pages. Wherein, the predetermined range of webpages includes but not limited to preset webpage link information of at least one webpage.

Preferably, the predetermined range of webpages includes all webpages included in the website to which the preset webpage link information belongs.

For example, the preset web page link information includes: http://www.abc.com/page1.html, then the predetermined web page range includes all the information contained in the website corresponding to the domain name "http://www.abc.com/". Web page.

Next, the second obtaining means 2 obtains the matching degree between the information to be published and each candidate web page among the plurality of candidate web pages.

Specifically, the second obtaining means 2 determines the information to be published according to the similarity between the information to be published and the webpage content of each candidate webpage, and/or the ranking information of each candidate webpage in the search results of the respective websites in the site. The matching degree between the information and each candidate webpage in the plurality of candidate webpages.

Wherein, the way for the second obtaining means 2 to obtain the matching degree between the information to be released and each candidate web page in the plurality of candidate web pages includes but is not limited to any of the following:

1) The first sub-acquiring device (not shown) in the second obtaining device 2 obtains the similarity between the information to be published and the web content of each candidate web page; then, the first sub-acquiring device in the second obtaining device 2 The determining means (not shown in the figure) determines the matching degree between the information to be released and each candidate webpage according to the similarity.

Wherein, the webpage content includes but is not limited to at least any of the following:

a) anchor text information;

b) Web page theme information;

c) Web page text information.

Specifically, the way for the first sub-obtaining means to acquire the similarity between the information to be published and the webpage content of each candidate webpage includes but is not limited to any of the following:

a) The first sub-acquisition means uses text mining technology to analyze the similarity between the information to be published and the web content of each candidate web page.

For example, the first sub-acquisition means calculates the IF-IDF value of the information to be released relative to the webpage content information of the candidate webpage, and uses it as similarity information.

b) The computing device (not shown) in the first sub-acquisition device calculates the edit distance information between the information to be published and the web content of the candidate web page, so as to determine the similarity information according to the edit distance information.

Preferably, the computing device determines the similarity according to the edit distance between the information to be published and one or more anchor text information in the candidate webpage.

More preferably, the computing device acquires edit distances between multiple anchor texts of the information to be released relative to the candidate webpages, and determines the similarity of the information to be released relative to the candidate webpages based on the multiple edit distances.

For example, the computing device first obtains the average edit distance of the information to be published relative to the content of the candidate webpage according to multiple edit distances, and determines the corresponding match degree level based on a predetermined conversion rule between edit distance and match degree. The conversion rule may be a predetermined correspondence, or a predetermined conversion function.

2) When some or all of the candidate webpages in the plurality of candidate webpages belong to the same website, the second sub-acquiring device (not shown) in the second obtaining device 2 communicates with the website to obtain the website based on the The query result of querying the information to be published in its website, which includes the ranking information of the part or all of the candidate web pages; then, the second determining device (not shown) in the second obtaining device 2 according to the query result The ranking information of the part or all of the candidate webpages contained in , and determine the matching degree between the information to be released and each candidate webpage in the part or all of the candidate webpages.

According to the first example of the present invention, the three candidate webpages page1, page2, and page3 corresponding to the information to be published are all included in the website Site1, and then the second sub-acquisition device communicates with the Site1 to obtain the information on the website of the website Site1 based on Info1. The search results of the internal search, wherein the rankings of the candidate web pages page1, page2 and page3 in the search results are respectively the 2nd, the 5th and the 10th, then the second determination means Ranking, to determine the matching degree rankings between the three candidate web pages and the information to be released Info1 is the candidate web pages page3, page2 and page1 in order from high to low.

Preferably, the computer device can determine the information to be released and each candidate webpage according to the similarity between the information to be released and the webpage content of each candidate webpage, and the ranking information of each candidate webpage in the search results of the respective websites. Matching information for web pages.

According to the second example of the present invention, among the five candidate webpages corresponding to the information to be released Info2, page4 to page6 belong to the website Site2, and page7 and page8 belong to the website Site3. According to Info3, the editing distances of the computer equipment relative to the five candidate webpages are respectively 1, 2, 1, 2, and 4; and, through communication with the website Site2, the computer equipment obtains a total of 50 webpages based on the site search of the website Site2. item results, among which, page4, page5, and page6 are located at the 3rd, 4th, and 9th positions respectively; through the communication between the computer equipment and the website Site3, a total of 25 items of results are obtained after the website Site3 conducts an in-site search based on Info2, among which, page7 and page8 are located at the 1st and 5th positions respectively.

Next, the computer device determines the matching degree of the information to be released relative to each candidate webpage according to a predetermined matching degree calculation formula, the formula is as follows:

Matching degree=(1/editing distance)×(1-search result ranking/total number of search result items);

Then, according to the determination of the computer device, the matching degrees of Info2 relative to the candidate web pages page4 to page8 are respectively: 0.94, 0.46, 0.82, 0.48, and 0.2.

It should be noted that the formulas, numerical values, etc. used in this specification are only examples for understanding the present invention, not as real data or formulas in actual application, and should not be construed as limiting the present invention. According to the principles disclosed in the present invention, those skilled in the art may use other formulas or numerical values to determine the matching degree, which should also be included in the protection scope of the present invention. Unless otherwise specified, the functions of the character strings appearing elsewhere in this article are the same as those here, and will not be repeated for brevity.

It should be further explained that the above examples are only to better illustrate the technical solution of the present invention, rather than limit the present invention. Those skilled in the art should understand that any information to be released and each of the plurality of candidate web pages The implementation of the matching degree between candidate webpages should be included in the scope of the present invention.

Next, the selecting device 3 selects one or more candidate webpages as target webpages corresponding to the information to be released according to the matching degree between the information to be released and each of the candidate webpages.

Specifically, the selecting means 3 selects one or more candidate webpages as the target webpage according to the matching degree between the information to be published and the respective candidate webpages based on predetermined selection rules.

For example, the predetermined selection rule includes selecting the top m candidate webpages ranked in the matching degree as the target webpage, and then the computer device ranks each candidate webpage according to the matching degree information and selects the top m candidate webpages as the target webpage.

Preferably, the predetermined selection rule includes selecting a candidate webpage whose matching degree is greater than a predetermined threshold as the target webpage, and then the judging device (not shown) in the selection device 3 judges the relationship between the candidate webpage and the information to be released for each candidate webpage. Whether the degree of matching of the matching degree reaches a predetermined threshold; and when the predetermined threshold is reached, the first sub-selection device (not shown) in the selection device 3 takes the candidate web page as the target web page of the information to be released.

More preferably, when no candidate webpage reaches the predetermined threshold, the second sub-selection means (not shown) in the selection means 3 takes a predetermined webpage as the target webpage of the information to be published.

Wherein, the predetermined webpage includes but not limited to a webpage preset by the user.

It should be noted that the above examples are only to better illustrate the technical solutions of the present invention, and are not intended to limit the present invention. Those skilled in the art should understand that any computer device can The matching degree and the implementation of selecting one or more candidate webpages as the target webpage corresponding to the information to be published shall be included in the scope of the present invention.

As one of the preferred embodiments of the present invention, wherein, the means for determining the webpage further includes generating means (not shown in the figure) and feedback means (not shown in the figure).

The generating means generates one or more web publishing information according to the information to be published and at least one corresponding target web page.

Wherein, each network publishing information includes indication information of its corresponding target web page. The indication information includes but not limited to web page link information pointing to the target web page.

Preferably, the information published on the network includes but is not limited to various types of information that can be presented in different forms on the webpage.

For example, when the information to be released includes the keyword "apple", the web publishing information may include a URL embedded in the web page containing the "evaluation" keyword, or the web publishing information may include the URL embedded in the web page starting with "apple". themed pictures etc.

Continue to explain the second example above, wherein, according to the predetermined selection rule for obtaining the most matching web page, the generating device determines that the target web page corresponding to the information to be released Info2 is page4, then the generating device generates the anchor text with the content of Info2, and Hyperlink information Link1 pointing to page4.

Next, when receiving a query sequence related to the information to be released, the feedback device feeds back the one or more network release information corresponding to the information to be released.

Continuing with the description of the second example above, when the feedback device receives a query sequence submitted by the user including the content of the information Info2 to be released, the feedback device provides the hyperlink information Link1 generated by the generating device to the user.

According to the solution of the present invention, the computer equipment can automatically determine the webpage that matches the information to be published, without manual setting, thereby improving the operation efficiency, and when the content of the webpage is changed, the computer equipment can also be based on the transformed webpage. The scheme of the present invention is executed to redetermine the target webpage corresponding to the information to be released. Therefore, according to the scheme of the present invention, the target webpage with a high matching degree can be automatically and efficiently determined for the information to be released, which improves the implementation efficiency.

According to the solution of this embodiment, when a user corresponds to multiple accounts, the network device can automatically analyze the importance of the corresponding account, and trigger subsequent management operations on the user according to the relevant information of the main account, while There is no need to manage some secondary accounts of low importance, thereby reducing the burden of the network device itself on the premise of realizing effective management of users.

The software program of the present invention can be executed by a processor to realize the steps or functions described above. Likewise, the software program (including associated data structures) of the present invention can be stored in a computer-readable recording medium such as RAM memory, magnetic or optical drive or floppy disk and the like. In addition, some steps or functions of the present invention may be implemented by hardware, for example, as a circuit that cooperates with a processor to execute each function or step.

In addition, a part of the present invention can be applied as a computer program product, such as a computer program instruction. When it is executed by a computer, the method and/or technical solution according to the present invention can be invoked or provided through the operation of the computer. The program instructions for invoking the method of the present invention may be stored in a fixed or removable recording medium, and/or transmitted through broadcasting or data streams in other signal-carrying media, and/or stored in the in the working memory of the computer device on which the program instructions described above are executed. Here, an embodiment according to the present invention comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein when the computer program instructions are executed by the processor, a trigger The operation of the device is based on the foregoing methods and/or technical solutions according to multiple embodiments of the present invention.

It will be apparent to those skilled in the art that the invention is not limited to the details of the above-described exemplary embodiments, but that the invention can be embodied in other specific forms without departing from the spirit or essential characteristics of the invention. Accordingly, the embodiments should be regarded in all points of view as exemplary and not restrictive, the scope of the invention being defined by the appended claims rather than the foregoing description, and it is therefore intended that the scope of the invention be defined by the appended claims rather than by the foregoing description. All changes within the meaning and range of equivalents of the elements are embraced in the present invention. Any reference sign in a claim should not be construed as limiting the claim concerned. In addition, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or devices stated in the system claims may also be realized by one unit or device through software or hardware. The words first, second, etc. are used to denote names and do not imply any particular order.

Claims (17)

1. A method for determining a target webpage implemented by a computer device, wherein the method comprises the following steps: a Obtaining information to be released and multiple candidate webpages corresponding thereto; b obtaining the matching degree between the information to be published and each candidate webpage in the plurality of candidate webpages; c. Selecting one or more candidate webpages as target webpages corresponding to the information to be released according to the matching degree between the information to be released and each of the candidate webpages. 2. The method according to claim 1, wherein said step b comprises the steps of: b1 obtains the similarity between the information to be released and the webpage content of each candidate webpage; b2 determines the matching degree between the information to be released and each candidate webpage according to the similarity. 3. The method according to claim 2, wherein said step b1 comprises the following steps: - calculating edit distance information between the information to be published and the webpage content of the candidate webpage, so as to determine similarity information according to the edit distance information. 4. The method according to any one of claims 1 to 3, wherein some or all of the candidate web pages in the plurality of candidate web pages belong to the same website, wherein the step b comprises the following steps: - By communicating with the website, to obtain the query result of the website's query on its website based on the information to be published, which includes the ranking information of some or all of the candidate web pages; - Determine the degree of matching between the information to be released and each candidate webpage in the part or all of the candidate webpages according to the ranking information of the part or all of the candidate webpages contained in the query result. 5. The method according to any one of claims 2 to 4, wherein the webpage content includes at least any one of the following: - anchor text information; - Web page theme information; -Web page body information. 6. The method according to any one of claims 1 to 5, wherein said step c comprises the steps of: - For each candidate webpage, judging whether the matching degree between the candidate webpage and the information to be released reaches a predetermined threshold; - when the predetermined threshold is reached, the candidate webpage is used as the target webpage of the information to be released. 7. The method according to claim 6, wherein said step c further comprises the following steps; - when no candidate webpage reaches the predetermined threshold, taking a predetermined webpage as the target webpage of the information to be published. 8. The method according to any one of claims 1 to 7, wherein said method further comprises the steps of: - generating one or more web publishing information according to the information to be published and at least one corresponding target webpage, wherein each web publishing information respectively includes indication information of its corresponding target webpage; Wherein, described method also comprises the following steps: - When receiving a query sequence related to the information to be released, feeding back the one or more network release information corresponding to the information to be released. 9. A web page determining device for determining a target web page, wherein the web page determining device comprises: a first acquiring device, configured to acquire information to be released and a plurality of corresponding candidate webpages; The second obtaining means is used to obtain the matching degree between the information to be published and each candidate webpage among the plurality of candidate webpages; The selection means is used for selecting one or more candidate webpages as target webpages corresponding to the information to be released according to the matching degree between the information to be released and each of the candidate webpages. 10. The device for determining a webpage according to claim 9, wherein the second obtaining means comprises: The first sub-acquisition means is used to obtain the similarity between the information to be released and the webpage content of each candidate webpage; The first determining means is used for determining the matching degree between the information to be released and each candidate webpage according to the similarity. 11. The web page determining device according to claim 10, wherein said first sub-acquisition means comprises: A computing device, configured to calculate edit distance information between the information to be published and the webpage content of the candidate webpage, so as to determine similarity information according to the edit distance information. 12. The webpage determining device according to any one of claims 9 to 11, wherein some or all of the candidate webpages in the plurality of candidate webpages belong to the same website, wherein the second obtaining means comprises: The second sub-acquisition means is used to communicate with the website to obtain the query result of the website's query on its website based on the information to be released, which includes the ranking information of some or all of the candidate webpages; The second determining means is configured to determine the degree of matching between the information to be published and each candidate webpage in the part or all of the candidate webpages according to the ranking information of the part or all of the candidate webpages contained in the query result. 13. The webpage determination device according to any one of claims 10 to 12, wherein the webpage content includes at least any one of the following: - anchor text information; - Web page theme information; -Web page body information. 14. The device for determining a web page according to any one of claims 9 to 13, wherein the selection device comprises: judging means, for each candidate webpage, judging whether the matching degree between the candidate webpage and the information to be released reaches a predetermined threshold; The first sub-selection means is configured to use the candidate webpage as the target webpage of the information to be published when the predetermined threshold is reached. 15. The web page determining device according to claim 14, wherein said selecting device further comprises: The second sub-selection means is configured to use a predetermined webpage as the target webpage of the information to be released when no candidate webpage reaches the predetermined threshold. 16. The web page determining device according to any one of claims 9 to 15, wherein the web page determining device further comprises: A generating device, configured to generate one or more web publishing information based on the information to be published and at least one corresponding target web page, wherein each web publishing information includes indication information of its corresponding target web page; The feedback means is used for feeding back the one or more network release information corresponding to the information to be released when receiving the query sequence related to the information to be released. 17. A computer device, wherein the computer device comprises the apparatus for determining a webpage according to at least any one of claims 9 to 16.