CN104299540A - Advertisement interactive playing system and advertisement player terminals thereof - Google Patents
Advertisement interactive playing system and advertisement player terminals thereof Download PDFInfo
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- CN104299540A CN104299540A CN201310303215.6A CN201310303215A CN104299540A CN 104299540 A CN104299540 A CN 104299540A CN 201310303215 A CN201310303215 A CN 201310303215A CN 104299540 A CN104299540 A CN 104299540A
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- 230000002452 interceptive effect Effects 0.000 title claims abstract description 48
- 230000006854 communication Effects 0.000 claims abstract description 32
- 238000004891 communication Methods 0.000 claims abstract description 29
- 239000004973 liquid crystal related substance Substances 0.000 claims abstract description 12
- 230000001360 synchronised effect Effects 0.000 claims description 13
- 238000005516 engineering process Methods 0.000 abstract description 6
- 230000005540 biological transmission Effects 0.000 description 6
- 238000000034 method Methods 0.000 description 6
- 230000003993 interaction Effects 0.000 description 5
- 238000010586 diagram Methods 0.000 description 4
- 230000001737 promoting effect Effects 0.000 description 4
- 230000008859 change Effects 0.000 description 3
- 230000008569 process Effects 0.000 description 3
- 230000006698 induction Effects 0.000 description 2
- 238000007689 inspection Methods 0.000 description 2
- 230000010354 integration Effects 0.000 description 2
- 230000009286 beneficial effect Effects 0.000 description 1
- 230000008901 benefit Effects 0.000 description 1
- 238000006243 chemical reaction Methods 0.000 description 1
- 238000000151 deposition Methods 0.000 description 1
- 230000002708 enhancing effect Effects 0.000 description 1
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- 238000012423 maintenance Methods 0.000 description 1
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Classifications
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W88/00—Devices specially adapted for wireless communication networks, e.g. terminals, base stations or access point devices
- H04W88/02—Terminal devices
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Abstract
The invention discloses an advertisement interactive playing system and advertisement player terminals of the advertisement interactive playing system. The advertisement interactive playing system comprises a background server, a network communication system, the advertisement player terminals, an LBS service system and radio frequency chips. The advertisement player terminals communicate with the background server through the network communication system and each comprises a main chip processor, a liquid crystal display screen, a video decoder, a picture split screen decoder, a 3G network communication module, an audio output module, a radio frequency module, a multimedia synchronization module and a power module. Multiple video files or picture files can be played in the same time through the multiple display screens, information input is supported through the RFID technology, the network communication function is achieved, and the functions that the advertisement files are instantly updated and news is updated in real time are achieved.
Description
Technical field
The present invention relates to the interactive play-back technology of advertisement in multimedia information technique field, particularly relate to a kind of advertisement interactive broadcast system based on 3G, RFID and LBS technology and advertisement machine terminal thereof.
Background technology
Along with the appearance of the 5th media and the prosperity day by day of domestic commerce and consumer environment, want advertisement is also increasing.Present advertisement mainly contains following several mode: (1) Still Media, as newspaper, magazine, promotional pamphlet etc.; (2) dynamic media, as indoor tv, outdoor TV, broadcast, scrolling billboard etc.Still Media is due to tone, pattern all comparatively dullness, and lack dynamic, content is single again, is difficult to the visual demand meeting people.As the one of dynamic media, liquid crystal advertiser also starts to occur in people's sight line, liquid crystal advertiser is the out-of-home media equipment play for information displaying and video ads, generally comprises: liquid crystal display, rs 232 serial interface signal dash receiver (i.e. video playback control panel) and video storage card.Current liquid crystal advertiser is on the market mainly with wide viewing angle, the LCD screen of high brightness is as display, CF card or SD card is adopted to deposit the media file such as audio frequency and video, picture as storage medium, use the decoding of high-performance audio/video decoding chip, Play Control is carried out by the Play Control program be solidificated in equipment, by the switching on and shutting down time automatic switching of setting, the advertisement in loop play storage medium.
There is following shortcoming in existing liquid crystal advertiser and system thereof:
1, only have a set of broadcasting display system, its same time can only single playing video file or picture file, and the quantity of information simultaneously transmitted is little;
2, not with the inputting interface of audient's interaction, information can only one-way transmission, the passive reception information of audient, and equipment cannot be interactive to obtain more concerns of audient with audient, while due to the restriction of information one-way transmission, the hobby of user cannot be collected;
3, not there is network communication function, need manual patrol machine and change sheet, inconvenience is safeguarded in equipment Inspection, human cost is high, cannot information be obtained in time and change when equipment is out of order, cannot each equipment of network centralized control be passed through, therefore cannot realize the function of the immediate updating of promotional literature, in real time news.
Location Based service (Location Based Service, LBS), it is the positional information (geographic coordinate being obtained mobile phone users by the radio communication network (as GSM net, CDMA net) of telecommunications mobile operator or outside locator meams (as GPS), or terrestrial coordinate), at GIS(Geographic Information System, Geographic Information System) platform support under, for user provides a kind of value-added service of respective service.LBS belongs to O2O commerce services pattern, O2O and Online To Offline, also be combined togather by chance commercial under line and internet, internet is allowed to become the foreground of off-line transaction, under this line-transect, service just can attract customers with on line, consumer can screen service with on line, also has conclusion of the business to settle accounts online.
Summary of the invention
For above-mentioned Problems existing, the object of this invention is to provide a kind of advertisement interactive broadcast system, a set of broadcasting display system is only had to solve in prior art, the quantity of information transmitted is little, there is no the inputting interface with audient's interaction, information can only one-way transmission, does not have network communication function, cannot realize the technical matterss such as the function of the immediate updating of promotional literature, in real time news.
The object of the invention is to be achieved through the following technical solutions:
A kind of advertisement interactive broadcast system, wherein, comprise background server, network communicating system, advertisement machine terminal, LBS service system and radio frequency chip, described advertisement machine terminal is intercomed mutually by described network communicating system and described background server;
In described radio frequency chip and the mutual communication process of described advertisement machine terminal, described background server collects user's related data by described advertisement machine terminal, record user geographic location simultaneously, and transmit businessman's favor information and provide LBS to serve by described LBS service system to user.
Above-mentioned advertisement interactive broadcast system, wherein, described background server also comprises multi-sending short message system, and described background server transmits businessman's favor information by described multi-sending short message system to user terminal.
Above-mentioned advertisement interactive broadcast system, wherein, described 3G network communication module is WCDMA network communication module and or CDMA2000 network communication module.
Above-mentioned advertisement interactive broadcast system, wherein, setting multiple stage described in advertisement machine terminal be one group, wherein one be main frame, and all the other are from machine, belong to one organize described advertisement machine terminal between audio video synchronization and picture synchronous.
Above-mentioned advertisement interactive broadcast system, wherein, described background server grasps the running status of all described advertisement machine terminals by heartbeat packet.
Above-mentioned advertisement interactive broadcast system, wherein, described background server comprises management server and database.
Above-mentioned advertisement interactive broadcast system, wherein, described radio frequency chip adopts RFID radio frequency standard or NFC radio frequency standard.
The present invention also comprises following technical proposal:
A kind of advertisement machine terminal, wherein, is applied in advertisement interactive broadcast system described above, comprises master chip processor, LCDs, Video Decoder, picture separate screen decoding device, 3G network communication module, dio Output Modules, wireless radio frequency modules, multimedia synchronous module and power module;
Described LCDs comprises video display screen and some picture display screens, described video display screen is connected with described master chip processor by described Video Decoder, described picture display screen is connected with described master chip processor by described picture separate screen decoding device, described multimedia synchronous module is connected with described Video Decoder, described picture separate screen decoding device and described master chip processor are connected, described 3G network communication module, described wireless radio frequency modules is connected with described master chip processor respectively, described power module is connected with described Video Decoder, described dio Output Modules connects described Video Decoder,
Described radio frequency chip is intercomed mutually by described wireless radio frequency modules and described advertisement machine terminal.
Above-mentioned advertisement machine terminal, wherein, described in setting multiple stage, advertisement machine terminal is one group, and wherein one be main frame, and all the other are from machine, belongs to a described advertisement machine terminal organized and realizes audio video synchronization by respective described multimedia synchronous module and picture is synchronous.
Above-mentioned advertisement machine terminal, wherein, each described advertisement machine terminal utilizes integrated circuit card identification code as the identification code of equipment.
Above-mentioned advertisement machine terminal, wherein, described video display screen is 21.5 inch liquid crystal display screens.
Above-mentioned advertisement machine terminal, wherein, described picture display screen has three, is respectively 7 inch liquid crystal display screens.
Above-mentioned advertisement machine terminal, wherein, described advertisement terminal surface is video playback district, below is picture playing district, described video display screen and the first wireless interactive district is provided with in described video playback district, be provided with described picture display screen and the second wireless interactive district in described picture playing district, described first wireless interactive district is positioned at below described video display screen, and described second wireless interactive district is positioned at the below of described picture display screen.
Above-mentioned advertisement machine terminal, wherein, described advertisement terminal also comprises radiating module, and described radiating module is connected with described wireless radio frequency modules, and described radiating module comprises two DC fan.
Above-mentioned advertisement machine terminal, wherein, described advertisement terminal also comprises electronic lock controlled making sheet and electronic lock, and described electronic lock controlled making sheet one end is connected with described electronic lock, and the other end is connected with described Video Decoder, described power module.
Above-mentioned advertisement machine terminal, wherein, described wireless radio frequency modules adopts RFID radio frequency standard or NFC radio frequency standard.
Compared with the prior art, beneficial effect of the present invention is:
1, be not limited to a set of broadcasting display system, realize the same time by multiple display screen and play multiple video file or picture file, can also classify according to the importance of the displaying contents such as advertisement, favor information, contain much information;
2, based on the input of RFID technique support information, make information can transmitted in both directions, realize advertiser interactive with audient, be convenient to the more concerns obtaining audient, collection user profile while information transmission;
3, have network communication function, equipment Inspection is easy to maintenance, can obtain information in time and change when equipment is out of order, and reduces human cost, can pass through each equipment of network centralized control, has the function of the immediate updating of promotional literature, in real time news.
Accompanying drawing explanation
Fig. 1 shows the system architecture schematic block diagram of advertisement interactive broadcast system of the present invention;
Fig. 2 a shows the structural schematic block diagram of advertisement machine terminal of the present invention;
Fig. 2 b shows the circuit board arrangement logical schematic of advertisement machine terminal of the present invention;
Fig. 3 shows the front schematic view of advertisement machine terminal of the present invention;
Fig. 4 shows the operating process schematic diagram of advertisement interactive broadcast system of the present invention.
Embodiment
Below in conjunction with schematic diagram and concrete operations embodiment, the invention will be further described.
The present invention relates to advertisement interactive broadcast system and advertisement machine terminal thereof, shown in Fig. 1, advertisement interactive broadcast system comprises background server, network communicating system, advertisement machine terminal, LBS service system and radio frequency chip, and advertisement machine terminal is intercomed mutually by network communicating system and background server.
In radio frequency chip and the mutual communication process of advertisement machine terminal, background server collects user's related data by advertisement machine terminal, record user geographic location simultaneously, by LBS service system to user transmit businessman's favor information and provide LBS serve (Location Based Services), background server comprises management server and database.LBS comprises two layers of meaning: be first the geographic position determining mobile device or user place; Next is to provide the various information service relevant to position, such as find the current geographic position of cellphone subscriber, the title in hotel, movie theatre, library, refuelling station etc. then within the specific limits in the 1-2 kilometer range of searching mobile phone user current position and address, LBS is exactly will by internet or wireless network, between fixed-line subscriber or mobile subscriber, complete location and service two large functions.
In a preferred embodiment of the invention, background server also comprises multi-sending short message system, background server transmits businessman's favor information by multi-sending short message system to user terminal, multi-sending short message system in existing mobile communication system known by those skilled in the art, be implanted into present system, be convenient to native system transmits realization from the function of information to user terminal.Preferably, user terminal can be the mobile terminal such as mobile phone, personal digital assistant (Personal Digital Assistant, PDA), handheld computer (Pocket PC) supporting 3G network communication.
Preferably, 3G network communication module is based on the network communication module of the WCDMA third generation wireless communication technique of CHINAUNICOM or the network communication module based on the CDMA2000 third generation mobile technology proposed by the U.S., 3G network communication module inside is inserted with corresponding 3G SIM card, 3G network communication module is also provided with a 3G-USB upgrade port, for more newer driver etc.
It is to be noted, before deployment present system, can preset multiple stage advertisement machine terminal is one group, specifies wherein one to be main frame, remaining advertisement machine terminal is from machine, between the advertisement machine terminal that the object of division group is to make to belong to a group audio video synchronization and picture synchronous.Preferably, one group of advertisement machine terminal is 30 to 40.
The advertisement machine terminal that the present invention relates to is applied in above-mentioned advertisement interactive broadcast system, as shown in Figure 2 a and 2 b, advertisement machine terminal comprises master chip processor, LCDs, Video Decoder, picture separate screen decoding device, 3G network communication module, dio Output Modules, wireless radio frequency modules, multimedia synchronous module and power module.LCDs comprises video display screen and some picture display screens, and in a preferred embodiment of the invention, picture display screen is three pieces.Video display screen in LCDs is connected with master chip processor by Video Decoder, picture display screen is connected with master chip processor by picture separate screen decoding device, multimedia synchronous module is connected with Video Decoder, picture separate screen decoding device and master chip processor are connected, 3G network communication module, wireless radio frequency modules are connected with master chip processor respectively, power module is connected with Video Decoder, dio Output Modules is also connected with Video Decoder, and dio Output Modules is a pair loudspeaker.
The CF card that advertisement machine terminal inside plugs can integrate with one block of UCF plate, and the external 220V AC power of power module, is connected with Video Decoder by CON mouth after being converted into 12V direct current.
Advertisement terminal also comprises radiating module, and radiating module is connected with wireless radio frequency modules, and preferably, radiating module is made up of two DC fan.Advertisement terminal also comprises electronic lock controlled making sheet and electronic lock, electronic lock controlled making sheet one end is connected with electronic lock, the other end is connected with Video Decoder, power module, electronic lock herein can only be opened by password, password is set in advance in electronic lock controlled making sheet by engineering staff, the benefit so designed is the sealingly secure enhancing each advertisement terminal, effectively can prevent noble appliances or the stolen articles of depositing in device interior.
Radio frequency chip is intercomed mutually by wireless radio frequency modules and advertisement machine terminal, radio frequency chip and RFID radio frequency card, and RFID radio-frequency card sheet compact, can be used for user to carry with.
For the ease of differentiating each advertisement machine terminal, advertisement machine terminal utilizes integrated circuit card identification code (ICCID) as the identification code of equipment.ICCID is solidificated in SIM cards of mobile phones, is the unique identification number of IC-card, is made up of altogether, wherein operator code 20 bit digital: China Mobile be 898600, CHINAUNICOM be 898601.
Shown in Fig. 3, advertisement terminal surface is video playback district, below is picture playing district, video display screen and the first wireless interactive district is provided with in video playback district, picture display screen and the second wireless interactive district is provided with in picture playing district, first wireless interactive district is positioned at below video display screen, and the second wireless interactive district is positioned at the below of picture display screen.Larger video display screen is mainly based on brand advertising, and three pieces of picture display screen target audiences that are direct and advertisement launch interaction, advertising service content can be extended, for advertiser provides more increment contents and service, to strengthen interactive and advertising results, be particularly suitable for the regional clients such as local businessman.The advertising message of sales promotion, the class that gives a discount, sends with charge free, can launch interaction by picture display screen and target audience, the distance furthered between client and advertiser.By the integration of serving with LBS, determine the geographic position of user, the various services that can provide near this position are provided to user, realize the interactive advertisement based on LBS.
In a preferred embodiment of the invention, video display screen is 21.5 inch liquid crystal display screens, and three picture display screens are respectively 7 inch liquid crystal display screens.First wireless interactive district and the second wireless interactive district and RFID Card Reader window or NFC Card Reader window, be preferably RFID Card Reader window, correspondingly, RFID Card Reader window has four, one is positioned at below video display screen, and other three lay respectively at below three picture display screens.
RFID radio frequency card is when RFID Card Reader window, information in the wireless radio frequency modules collection user card that RFID Card Reader window connects, to record in corresponding video display screen the ad content that in shown video or picture display screen, shown picture is corresponding simultaneously, to know the hobby of user, and utilize 3G radio function, the information collected is fed back to background server in time.Background server is collected, arrange, analyze these information, these information can be submitted to advertiser, to help advertiser to drop into advertisement targetedly at particular place.Wireless radio frequency modules, namely RFID radio-frequency module can also connect a hummer, when RFID radio frequency card can be sounded a buzzer when setting up effectively be connected with RFID radio-frequency module near RFID Card Reader window.
As shown in Figure 4, present system is that user selects preference item than more complete operating process, then face RFID Card Reader window with RFID radio frequency card to swipe the card, now backstage judges that whether 3G network is unobstructed, if unobstructed transmission user profile and selected favor information are to background server, if 3G network is obstructed, terminal interface returns " network connects time-out, please again swipes the card ".Then background server is had access to relevant information and is judged that whether user is legal from database, if legal, sends preferential sales promotion information on customer mobile terminal by forms such as short messages, if illegal terminal interface returns " card is unregistered " information.It is pointed out that user is to obtain Business Information from advertiser herein, must registration in advance.
Background server is controlled by playlist, can achieve large smaller screen and play given content respectively, and what achieve again large-size screen monitors and smaller screen program associates broadcasting.
Background server can grasp the running status of all advertisement machine terminals by heartbeat packet, grasped the running status of all devices by the heartbeat communication between equipment and server in real time easily, reduces the expense of manual patrol.Heartbeat packet is the command word that timing notifies oneself definition of the other side oneself state between client and server, send according to certain time interval, be used for judging the other side's (equipment, process or other network element) whether normally run, adopt the simple communication bag of timed sending, if at the appointed time do not receive the other side's response in section, then judge the other side's off-line, the exception that can detect TCP disconnects, service end receives rear reply fix information, if do not receive client-side information in service end a few minutes, disconnects depending on client.
The present invention is by integration to mobile terminals such as mobile phones, and the application of the technology such as LBS, enhances advertisement to the influence power driving consumer's decision and buying behavior, allows advertisement more precisely and effectively.
Compare with conventional ads screen, advertisement machine terminal of the present invention increases three pieces of interactive induction smaller screens newly, for information such as exhibiting product sales promotion, preferential product transmissions in original single display screen below.User can go to businessman consume or enjoy privileges after the induction zone brush radio-frequency card of interaction screen obtains favor information.
Be described in detail specific embodiments of the invention above, but the present invention is not restricted to specific embodiment described above, it is just as example.To those skilled in the art, any equivalent modifications and substitute also all among category of the present invention.Therefore, equalization conversion done without departing from the spirit and scope of the invention and amendment, all should contain within the scope of the invention.
Claims (16)
1. an advertisement interactive broadcast system, it is characterized in that, comprise background server, network communicating system, advertisement machine terminal, LBS service system and radio frequency chip, described advertisement machine terminal is intercomed mutually by described network communicating system and described background server;
In described radio frequency chip and the mutual communication process of described advertisement machine terminal, described background server collects user's related data by described advertisement machine terminal, record user geographic location simultaneously, and transmit businessman's favor information and provide LBS to serve by described LBS service system to user.
2. advertisement interactive broadcast system as claimed in claim 1, is characterized in that, described background server also comprises multi-sending short message system, and described background server transmits businessman's favor information by described multi-sending short message system to user terminal.
3. advertisement interactive broadcast system as claimed in claim 2, is characterized in that, described 3G network communication module is WCDMA network communication module and or CDMA2000 network communication module.
4. advertisement interactive broadcast system as claimed in claim 1, is characterized in that, setting multiple stage described in advertisement machine terminal be one group, wherein one be main frame, and all the other are from machine, belong to one organize described advertisement machine terminal between audio video synchronization and picture synchronous.
5. advertisement interactive broadcast system as claimed in claim 1, is characterized in that, described background server grasps the running status of all described advertisement machine terminals by heartbeat packet.
6. advertisement interactive broadcast system as claimed in claim 5, is characterized in that, described background server comprises management server and database.
7. advertisement interactive broadcast system as claimed in claim 1, is characterized in that, described radio frequency chip adopts RFID radio frequency standard or NFC radio frequency standard.
8. an advertisement machine terminal, it is characterized in that, be applied in the advertisement interactive broadcast system as described in claim 1 to 7, comprise master chip processor, LCDs, Video Decoder, picture separate screen decoding device, 3G network communication module, dio Output Modules, wireless radio frequency modules, multimedia synchronous module and power module;
Described LCDs comprises video display screen and some picture display screens, described video display screen is connected with described master chip processor by described Video Decoder, described picture display screen is connected with described master chip processor by described picture separate screen decoding device, described multimedia synchronous module is connected with described Video Decoder, described picture separate screen decoding device and described master chip processor are connected, described 3G network communication module, described wireless radio frequency modules is connected with described master chip processor respectively, described power module is connected with described Video Decoder, described dio Output Modules connects described Video Decoder,
Described radio frequency chip is intercomed mutually by described wireless radio frequency modules and described advertisement machine terminal.
9. advertisement machine terminal as claimed in claim 8, it is characterized in that, described in setting multiple stage, advertisement machine terminal is one group, and wherein one is main frame, all the other are from machine, and the described advertisement machine terminal belonging to a group realizes audio video synchronization by respective described multimedia synchronous module and picture is synchronous.
10. advertisement machine terminal as claimed in claim 8, it is characterized in that, each described advertisement machine terminal utilizes integrated circuit card identification code as the identification code of equipment.
11. advertisement machine terminals as claimed in claim 8, it is characterized in that, described video display screen is 21.5 inch liquid crystal display screens.
12. advertisement machine terminals as claimed in claim 11, it is characterized in that, described picture display screen has three, is respectively 7 inch liquid crystal display screens.
13. advertisement machine terminals as claimed in claim 12, it is characterized in that, described advertisement terminal surface is video playback district, below is picture playing district, described video display screen and the first wireless interactive district is provided with in described video playback district, be provided with described picture display screen and the second wireless interactive district in described picture playing district, described first wireless interactive district is positioned at below described video display screen, and described second wireless interactive district is positioned at the below of described picture display screen.
14. advertisement machine terminals as claimed in claim 8, it is characterized in that, described advertisement terminal also comprises radiating module, and described radiating module is connected with described wireless radio frequency modules, and described radiating module comprises two DC fan.
15. advertisement machine terminals as claimed in claim 8, it is characterized in that, described advertisement terminal also comprises electronic lock controlled making sheet and electronic lock, and described electronic lock controlled making sheet one end is connected with described electronic lock, and the other end is connected with described Video Decoder, described power module.
16., as advertisement machine terminal as described in any one in claim 8 to 15, is characterized in that, described wireless radio frequency modules adopts RFID radio frequency standard or NFC radio frequency standard.
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| CN105631719A (en) * | 2016-03-21 | 2016-06-01 | 邓结华 | All-intelligent multimedia advertisement release system |
| CN105659616A (en) * | 2015-12-30 | 2016-06-08 | 王晓光 | A method and system for managing playing time of a video advertising machine |
| CN106407220A (en) * | 2015-07-31 | 2017-02-15 | 上海亿动信息技术有限公司 | Information publishment control method, control apparatus, and system |
| CN106960360A (en) * | 2017-02-28 | 2017-07-18 | 尹作军 | A kind of advertisement delivery system and method |
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| CN107689104A (en) * | 2017-09-27 | 2018-02-13 | 北京希诺赛尔健康科技推广有限公司 | A kind of automatic vending machine that can be placed an order by mobile phone control |
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| CN111080637A (en) * | 2019-12-25 | 2020-04-28 | 深圳力维智联技术有限公司 | Cloud service-based advertisement remote method, device, system, product and medium |
| CN111125473A (en) * | 2019-12-23 | 2020-05-08 | 支付宝(杭州)信息技术有限公司 | Recommendation business processing and information recommendation method, device, device and system |
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