CN104572126A - Advertisement processing method and system - Google Patents
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- CN104572126A CN104572126A CN201510043510.1A CN201510043510A CN104572126A CN 104572126 A CN104572126 A CN 104572126A CN 201510043510 A CN201510043510 A CN 201510043510A CN 104572126 A CN104572126 A CN 104572126A
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- 238000003672 processing method Methods 0.000 title abstract 3
- 238000000034 method Methods 0.000 claims abstract description 63
- 230000008569 process Effects 0.000 claims abstract description 30
- 230000004044 response Effects 0.000 claims description 14
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- 230000008034 disappearance Effects 0.000 description 3
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- 238000010586 diagram Methods 0.000 description 2
- 238000005516 engineering process Methods 0.000 description 2
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Abstract
The invention provides an advertisement processing method. The advertisement processing method includes recording and refreshing display time of an advertisement when the advertisement is displayed in an Andoird APP; comparing the recorded display time with the preset display threshold according to a preset time interval; when the recorded display time is smaller than the preset display threshold, keeping recording and refreshing the display time of the advertisement; when the recorded display time meets the preset display threshold, cancelling advertisement display, and returning to the interface of the Android APP. Whether the advertisement is displayed or not is judged by comparing the recorded display time and the preset display threshold. When the display time meets the preset display threshold, the advertisement is displayed and automatically disappears, the integral advertisement display process is free of artificial control, the advertisement display time can be effectively and automatically controlled, user experience is enhanced and advertisement efficiency is improved.
Description
Technical field
The application relates to advertisement process field, the method and system of particularly a kind of advertisement process.
Background technology
Along with the fast development of computer technology, people require more and more higher to the disposal route of advertisement in Android operation system.
Embed page insetting type advertisement in existing Android APP not disappear when do not have user manually to click X button that advertisement carries or mobile phone return key, can show always, the duration of advertising display can not control automatically, cause advertising display overlong time, user's dislike, experience difference and advertisement benefit are low.
Therefore, how effectively automatically to control the duration of advertising display, strengthening user experience and improving advertising efficiency is the current technical issues that need to address of those skilled in the art.
Summary of the invention
Technical problems to be solved in this application are to provide a kind of method and system of advertisement process, to solve in prior art the advertisement when do not have user manually to click X button that advertisement carries or mobile phone return key not disappear, can show always, the duration of advertising display can not control automatically, cause advertising display overlong time, the problem that user's dislike, experience difference and advertisement benefit are low.
Its concrete scheme is as follows:
Based on an aspect of of the present present invention, the invention provides a kind of method of advertisement process, the method comprises:
When showing page insetting type advertisement in Android APP, real time record also refreshes the displaying duration of described page insetting type advertisement;
According to prefixed time interval with default, the displaying duration of described record is shown that threshold value compares;
When the displaying duration of described record is less than described default displaying threshold value, continuation is recorded and is refreshed the displaying duration of described page insetting type advertisement;
When the displaying duration of described record meets described default displaying threshold value, page insetting type advertisement described in revocation token, returns to the interface of described Android APP.
Above-mentioned method, preferably, describedly in Android APP, show page insetting type advertisement, comprising:
Response user runs the operation of described Android APP, calls the described page insetting type advertising display page, shows described page insetting type advertisement.
Above-mentioned method, preferably, before described response user runs the operation of Android APP, also comprises:
In described Android APP Calling SDK (Software Development Kit), and embed the code of page insetting type advertisement module.
Above-mentioned method, preferably, described in Android APP, show page insetting type advertisement before, also comprise:
The displaying duration that described advertisement is total is set.
Above-mentioned method, preferably, also to comprise when refreshing the displaying duration of described advertisement in described real time record:
The residual time length of the described page insetting type advertisement of real-time display.
Based on another aspect of the present invention, the invention provides a kind of system of advertisement process, this system comprises:
First record cell, for when showing page insetting type advertisement in Android APP, real time record also refreshes the displaying duration of described page insetting type advertisement;
With default, comparing unit, for showing that threshold value compares by the displaying duration of described record according to prefixed time interval;
Second record cell, for when the displaying duration of described record is less than described default displaying threshold value, continuation is recorded and is refreshed the displaying duration of described page insetting type advertisement;
Return unit, for when the displaying duration of described record meets described default displaying threshold value, page insetting type advertisement described in revocation token, returns to the interface of described Android APP.
Above-mentioned system, preferably, comprising:
Response unit, runs the operation of described Android APP for responding user, call the described page insetting type advertising display page, show described page insetting type advertisement.
Above-mentioned system, preferably, also comprises:
Call unit, in described Android APP Calling SDK (Software Development Kit), and embeds the code of page insetting type advertisement module.
Above-mentioned system, preferably, also comprises:
Setting unit, for arranging the total displaying duration of described page insetting type advertisement.
Above-mentioned system, preferably, also comprises:
Display unit, for showing the residual time length of described page insetting type advertisement in real time.
Application technique scheme, in the method for a kind of advertisement process that the application provides, when user triggers Android APP operation, show page insetting type advertisement on mobile terminals, now, need real time record and refresh the displaying duration of described page insetting type advertisement, and according to prefixed time interval with default, the displaying duration of described record is shown that threshold value compares, when the displaying duration of described record is less than described default displaying threshold value, continuation is recorded and is refreshed the displaying duration of described page insetting type advertisement, when the displaying duration of described record meets described default displaying threshold value, page insetting type advertisement described in revocation token, return to the interface of described Android APP, now, the advertisement that described mobile terminal is shown disappears automatically, turn back to the interface of described Android APP, continue response user to the operation of described AndroidAPP.Therefore, the application is when carrying out advertisement process, utilize the displaying duration to described record and the default comparison showing threshold value, judge whether described page insetting type advertisement has been shown, when described displaying duration meets described default displaying threshold value, described page insetting type advertising display completes, described page insetting type advertisement disappears automatically, the process of whole page insetting type advertising display is without the need to manual control, to solve in prior art when do not have user manually to click X button that advertisement carries or mobile terminal return key, advertisement can not disappear, the problem always shown, effectively automatically can control the duration of advertising display, strengthen user experience and improve advertising efficiency.
Accompanying drawing explanation
In order to be illustrated more clearly in the technical scheme in the embodiment of the present application, below the accompanying drawing used required in describing embodiment is briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the application, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is the process flow diagram of the embodiment of the method for a kind of advertisement process of the application;
Fig. 2 is the structural representation of the system embodiment of a kind of advertisement process of the application.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present application, be clearly and completely described the technical scheme in the embodiment of the present application, obviously, described embodiment is only some embodiments of the present application, instead of whole embodiments.Based on the embodiment in the application, those of ordinary skill in the art are not making the every other embodiment obtained under creative work prerequisite, all belong to the scope of the application's protection.
With reference to figure 1, show the process flow diagram of the embodiment of the method for a kind of advertisement process of the application, can comprise the following steps:
Step S101: when showing page insetting type advertisement in Android APP, real time record also refreshes the displaying duration of described page insetting type advertisement.
Along with the smart mobile phone carrying Android operation system, panel computer, and the quick growth of the intelligent electronic device number of users such as intelligent television, application program (APP) quantity for above-mentioned intelligent electronic device User Exploitation increases year by year, increasing Android App development company or independent developer, by by moving advertising platform, embedded in advertising display module in their product.
When user runs APP in the terminal, first can pop-up advertisement displayed page, carry out advertising display, response user is just continued to the operation of described APP after advertising display completes, in prior art, the disappearance of described advertisement can not be controlled automatically, need the displaying of the described advertisement of artificial closedown completely, in the application, in order to the disappearance of described advertisement automatically can be controlled, when described advertisement starts to show, record the displaying duration of described advertisement, and refresh the displaying duration of described advertisement in real time, ensure real-time and the accuracy of the displaying duration of the advertisement of described record.
Step S102: with default, the displaying duration of described record is shown that threshold value compares according to prefixed time interval.
In the application, can arrange described prefixed time interval is 1 second or 2 seconds, but be not only confined to 1 second or 2 seconds, as long as satisfactory prefixed time interval is all passable, under normal circumstances, what arranged by described prefixed time interval is smaller, can ensure like this to carry out the displaying duration of described record and the comparison of described default displaying threshold value timely, ensures follow-up operation real-time and accuracy.
Before response user runs described APP, need the total displaying duration arranging described page insetting type advertisement namely to preset and show threshold value, within described default displaying threshold value is traditionally arranged to be 1 minute, the time, oversize meeting caused the dislike of user.
When the time interval of recording reaches the described default time interval, all the displaying duration of described record and described default displaying threshold value are compared.
Step S103: when the displaying duration of described record is less than described default displaying threshold value, continuation is recorded and is refreshed the displaying duration of described page insetting type advertisement.
When the displaying duration of described record does not also reach described default displaying threshold value, described advertisement will proceed to show, now, need to continue the displaying duration recording described advertisement, and refresh the displaying duration of described advertisement in real time, ensure real-time and the accuracy of the displaying duration of the advertisement of described record, when reaching described prefixed time interval, the displaying duration of described record and described default displaying threshold value is continued to compare, repeat said process successively, until the displaying duration of described record meets described default displaying threshold value.
Step S104: when the displaying duration of described record meets described default displaying threshold value, advertisement described in revocation token, returns to the interface of described Android APP.
When the displaying duration of described record meets described default displaying threshold value, now described advertisement will disappear automatically, and described mobile terminal returns to the interface of described Android APP, continue the described user of response to the operation of APP.
Application technique scheme, in the method for a kind of advertisement process that the application provides, when user triggers Android APP operation, show page insetting type advertisement on mobile terminals, now, need real time record and refresh the displaying duration of described page insetting type advertisement, and according to prefixed time interval with default, the displaying duration of described record is shown that threshold value compares, when the displaying duration of described record is less than described default displaying threshold value, continuation is recorded and is refreshed the displaying duration of described page insetting type advertisement, when the displaying duration of described record meets described default displaying threshold value, page insetting type advertisement described in revocation token, return to described Android APP interface, now, the advertisement that described mobile terminal is shown disappears automatically, turn back to described Android APP interface, continue response user to the operation of described Android APP.Therefore, the application is when carrying out advertisement process, utilize the displaying duration to described record and the default comparison showing threshold value, judge whether described page insetting type advertisement has been shown, when described displaying duration meets described default displaying threshold value, described page insetting type advertising display completes, described page insetting type advertisement disappears automatically, the process of whole page insetting type advertising display is without the need to manual control, to solve in prior art when do not have user manually to click X button that advertisement carries or mobile terminal return key, advertisement can not disappear, the problem always shown, effectively automatically can control the duration of advertising display, strengthen user experience and improve advertising efficiency.
In the above-described embodiment, describedly in Android APP, show page insetting type advertisement, comprising:
Response user runs the operation of described Android APP, calls the described page insetting type advertising display page, shows described page insetting type advertisement.
Described page insetting type advertisement has another name called spring advertisement, the website that advertiser selects oneself to like or column, inserts a new window display advertisement before this website or column occur.
When user operates the APP on described mobile terminal, first call the described page insetting type advertising display page, then carry out the displaying of described page insetting type advertisement, after described page insetting type advertising display completes, just proceed the operation of described user to APP.
In above-mentioned real-time example, described in Android APP, show page insetting type advertisement before, also comprise:
The displaying duration that described page insetting type advertisement is total is set.
, also to comprise when refreshing the displaying duration of described page insetting type advertisement in described real time record:
The residual time length of the described page insetting type advertisement of real-time display.
The residual time length of showing is carried out in the described page insetting type advertisement of real-time display, can make the residual time length of total displaying duration, the duration shown and the described advertising display of the described advertisement of the real-time grasp of user.
In the above-described embodiments, before described response user runs the operation of Android APP, can also comprise:
In the SDK (Software Development Kit) that described Android APP Calling moving advertising platform provides, and embed the code of page insetting type advertisement module.
SDK (Software Development Kit) (SDK, Software Development Kit) be some by software engineer for creating the set of the developing instrument of application software for specific software package, software frame, hardware platform, operating system etc., the SDK that the application program generally speaking under SDK and developing Windows platform uses.It can simply for certain programming language provides some files of application programming interfaces API, but also may comprise can with the hardware of the complexity of certain embedded system communication.General instrument comprises for debugging the utility with other purposes.SDK also often comprises code sample, supportive technical notes or other the supporting documentation for basic reference clarification doubtful point.
API (Application Programming Interface, application programming interface) be exactly the calling interface that operating system leaves application program in fact, application program makes operating system go the order (action) of executive utility by the API of call operation system.
The code of page insetting type advertisement module is embedded, when responding the operation of user to APP, to call described page insetting type advertisement in described Android APP.
Corresponding with the method that the embodiment of the method for a kind of advertisement of above-mentioned the application process provides, see Fig. 2, present invention also provides a kind of system embodiment of advertisement process, in the present embodiment, this system comprises:
First record cell 201, for when showing page insetting type advertisement in Android APP, real time record also refreshes the displaying duration of described page insetting type advertisement;
With default, comparing unit 202, for showing that threshold value compares by the displaying duration of described record according to prefixed time interval;
Second record cell 203, for when the displaying duration of described record is less than described default displaying threshold value, continuation is recorded and is refreshed the displaying duration of described page insetting type advertisement;
Return unit 204, for when the displaying duration of described record meets described default displaying threshold value, page insetting type advertisement described in revocation token, returns to the interface of described Android APP.
In the above-described embodiments, also comprise:
Response unit, runs the operation of described Android APP for responding user, call the described page insetting type advertising display page, show described page insetting type advertisement.
In the above-described embodiments, also comprise:
Call unit, in described Android APP Calling SDK (Software Development Kit), and embeds the code of page insetting type advertisement module.
In the above-described embodiments, also comprise:
Setting unit, for arranging the total displaying duration of described page insetting type advertisement.
Display unit, for showing the residual time length of described page insetting type advertisement in real time.
Application technique scheme, in the system of a kind of advertisement process that the application provides, when first record cell 201 shows page insetting type advertisement in Android APP, real time record after refreshing the displaying duration of described advertisement, with default, the displaying duration of described record is shown that threshold value compares according to prefixed time interval by comparing unit 202, second record cell 203 is when the displaying duration of described record is less than described default displaying threshold value, continuation is recorded and is refreshed the displaying duration of described advertisement, return unit 204 when the displaying duration of described record meets described default displaying threshold value, advertisement described in revocation token, return to the interface of described Android APP.Therefore, the application is when carrying out advertisement process, utilize the displaying duration to described record and the default comparison showing threshold value, judge whether described advertisement has been shown, when described displaying duration meets described default displaying threshold value, described advertising display completes, described advertisement disappears automatically, the process of whole advertising display is without the need to manual control, to solve in prior art when do not have user manually to click X button that advertisement carries or mobile terminal return key, described advertisement can not disappear, the problem always shown, effectively automatically can control the duration of advertising display, strengthen user experience and improve advertising efficiency.
In concrete implementation procedure, page insetting type advertisement module is embedded in Android APP, during advertisement display, the X button region that the opaque wicket covering advertisement that advertising display window adds a display advertisement countdown carries, make user can not manually click X button region, when advertising display duration reaches the value of setting, send an android system and return event, it is consistent with the function of Android phone return key that this system returns event, and advertisement is disappeared automatically.
Page insetting type advertisement is shown in APP:
In Android APP program, quote the SDK that moving advertising platform provides, and embed the code of page insetting type advertisement module, just can show page insetting type advertisement when APP runs like this.
Advertising display duration is set:
In APP during display advertisement, at advertisement page, the opaque window adding last layer display countdown covers the X button region of advertisement, makes user can not operate X button region, and when display advertisement, the record time of advertising display mates with the value of setting.
Advertisement disappears automatically:
When advertising display duration reaches the duration of setting, transmitting system returns event, and such user is when without the need to passing through return key and the X button of pressing mobile phone, and advertisement disappears automatically.
The invention solves the page insetting type advertisement showing moving advertising platform in prior art solution in Android APP, the problem that advertising display duration can not be arranged, namely can not produce in prior art solution: the problem that long advertising display time, user's dislike, poor user experience and advertisement benefit are low.Ensure the appropriate opportunity of advertising display duration and disappearance thereof, can Consumer's Experience be improved, can ad revenue be increased again.
It should be noted that, each embodiment in this instructions all adopts the mode of going forward one by one to describe, and what each embodiment stressed is the difference with other embodiments, between each embodiment identical similar part mutually see.For device class embodiment, due to itself and embodiment of the method basic simlarity, so description is fairly simple, relevant part illustrates see the part of embodiment of the method.
Finally, also it should be noted that, in this article, the such as relational terms of first and second grades and so on is only used for an entity or operation to separate with another entity or operational zone, and not necessarily requires or imply the relation that there is any this reality between these entities or operation or sequentially.And, term " comprises ", " comprising " or its any other variant are intended to contain comprising of nonexcludability, thus make to comprise the process of a series of key element, method, article or equipment and not only comprise those key elements, but also comprise other key elements clearly do not listed, or also comprise by the intrinsic key element of this process, method, article or equipment.When not more restrictions, the key element limited by statement " comprising ... ", and be not precluded within process, method, article or the equipment comprising described key element and also there is other identical element.
For convenience of description, various unit is divided into describe respectively with function when describing above device.Certainly, the function of each unit can be realized in same or multiple software and/or hardware when implementing the application.
As seen through the above description of the embodiments, those skilled in the art can be well understood to the mode that the application can add required general hardware platform by software and realizes.Based on such understanding, the technical scheme of the application can embody with the form of software product the part that prior art contributes in essence in other words, this computer software product can be stored in storage medium, as ROM/RAM, magnetic disc, CD etc., comprising some instructions in order to make a computer equipment (can be personal computer, server, or the network equipment etc.) perform the method described in some part of each embodiment of the application or embodiment.
Above the method and system of a kind of advertisement process that the application provides are described in detail, apply specific case herein to set forth the principle of the application and embodiment, the explanation of above embodiment is just for helping method and the core concept thereof of understanding the application; Meanwhile, for one of ordinary skill in the art, according to the thought of the application, all will change in specific embodiments and applications, in sum, this description should not be construed as the restriction to the application.
Claims (10)
1. a method for advertisement process, is characterized in that, the method comprises:
When showing page insetting type advertisement in Android APP, real time record also refreshes the displaying duration of described page insetting type advertisement;
According to prefixed time interval with default, the displaying duration of described record is shown that threshold value compares;
When the displaying duration of described record is less than described default displaying threshold value, continuation is recorded and is refreshed the displaying duration of described page insetting type advertisement;
When the displaying duration of described record meets described default displaying threshold value, page insetting type advertisement described in revocation token, returns to the interface of described Android APP.
2. method according to claim 1, is characterized in that, describedly in Android APP, shows page insetting type advertisement, comprising:
Response user runs the operation of described Android APP, calls the described page insetting type advertising display page, shows described page insetting type advertisement.
3. method according to claim 2, is characterized in that, before described response user runs the operation of Android APP, also comprises:
In described Android APP Calling SDK (Software Development Kit), and embed the code of page insetting type advertisement module.
4. method according to claim 1, is characterized in that, described in Android APP, show page insetting type advertisement before, also comprise:
The displaying duration that described advertisement is total is set.
5. method according to claim 4, is characterized in that, also to comprise when refreshing the displaying duration of described advertisement in described real time record:
The residual time length of the described page insetting type advertisement of real-time display.
6. a system for advertisement process, is characterized in that, this system comprises:
First record cell, for when showing page insetting type advertisement in Android APP, real time record also refreshes the displaying duration of described page insetting type advertisement;
With default, comparing unit, for showing that threshold value compares by the displaying duration of described record according to prefixed time interval;
Second record cell, for when the displaying duration of described record is less than described default displaying threshold value, continuation is recorded and is refreshed the displaying duration of described page insetting type advertisement;
Return unit, for when the displaying duration of described record meets described default displaying threshold value, page insetting type advertisement described in revocation token, returns to the interface of described Android APP.
7. system according to claim 6, is characterized in that, comprising:
Response unit, runs the operation of described Android APP for responding user, call the described page insetting type advertising display page, show described page insetting type advertisement.
8. system according to claim 7, is characterized in that, also comprises:
Call unit, in described Android APP Calling SDK (Software Development Kit), and embeds the code of page insetting type advertisement module.
9. system according to claim 6, is characterized in that, also comprises:
Setting unit, for arranging the total displaying duration of described page insetting type advertisement.
10. system according to claim 9, is characterized in that, also comprises:
Display unit, for showing the residual time length of described page insetting type advertisement in real time.
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| CN201510043510.1A CN104572126A (en) | 2015-01-28 | 2015-01-28 | Advertisement processing method and system |
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| CN201510043510.1A CN104572126A (en) | 2015-01-28 | 2015-01-28 | Advertisement processing method and system |
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| CN113347481A (en) * | 2021-06-01 | 2021-09-03 | 广州欢网科技有限责任公司 | Television end home page advertisement embedding method and system |
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