CN105117933A - Advertisement material data obtaining method and apparatus - Google Patents

Abstract

The invention discloses a method and device for fetching advertising material data. The method includes: counting the historical usage data of each advertising material data; and storing the advertising material data in the first A storage space or a second storage space, wherein the speed of retrieving the advertising material data from the first storage space is greater than the speed of retrieving the advertising material data from the second storage space; according to the client Search for a request for target advertising material data, and retrieve corresponding target advertising material data from the first storage space or the second storage space for display by the client. According to the solution of the present invention, since the speed of extracting advertising material data from the first storage space is greater than the speed of extracting advertising material data from the second storage space, compared with the solution of single storage in the second storage space, the speed of advertising material data can be accelerated. Data extraction speed.

Description

A method and device for fetching advertising material data

technical field

The invention relates to the field of software technology, in particular to a method for retrieving advertising material data and a device for retrieving advertising material data.

Background technique

With the continuous development of science and technology, the Internet is widely used, and users can obtain information about things by browsing advertisements displayed on web pages. On the Internet, the content displayed by an advertisement is called advertisement material data, and the advertisement material data includes text, pictures, Flash (animation), and the like.

At present, the advertising material data is stored in the memory of the server. When the user enters the keyword corresponding to the information to be searched on the web page, through the corresponding operation, the information to be searched stored in the memory that matches the entered keyword is retrieved. And display the retrieved information on the client side for users to browse. The method of fetching the advertising material data from the memory of the server takes less time, and the time for the user to search for the advertisement is shorter.

However, the memory capacity of the server is limited. For the huge amount of advertising material data existing in the network, the memory of the server may not be able to carry all of them, and the storage pressure of the memory is relatively high. In addition, if the amount of advertising material data stored in the memory of the server is large, the response speed of the server will be reduced, thereby reducing the performance of the server.

Contents of the invention

Aiming at the time-consuming problem of the retrieval process of advertising material data in the background technology, the present invention proposes a method for retrieval of advertising material data and a device for retrieval of advertising material data.

According to one aspect of the present invention, a method for retrieving advertising material data is provided, including:

Statistics of historical usage data of each advertising material data;

Based on the historical usage data of each advertising material data, store the advertising material data in the first storage space or the second storage space respectively, wherein the speed of retrieving the advertising material data from the first storage space is faster than that from the The speed at which the advertising material data is retrieved from the second storage space;

According to the client's request for searching target advertising material data, the corresponding target advertising material data is retrieved from the first storage space or the second storage space for display by the client.

Optionally, the statistics of historical usage data of each advertising material data include:

Count the number of times each advertising material data is displayed on the web page;

The historical use data of each advertising material data based on statistics, storing the advertising material data in the first storage space or the second storage space respectively includes:

storing the advertising material data whose display times on the webpage meet the first preset range in the first storage space, and storing the advertising material data whose display times on the webpage do not meet the first preset range in the first storage space The second storage space.

Optionally, the statistics of historical usage data of each advertising material data include:

Statistics of the transaction data of each advertising material data;

The historical use data of each advertising material data based on statistics, storing the advertising material data in the first storage space or the second storage space respectively includes:

For each advertising material data, the advertising material data whose transaction data conforms to the second preset range is stored in the first storage space, and the advertising material data whose transaction data does not meet the second preset range is stored in the The second storage space.

Optionally, the statistics of historical usage data of each advertising material data include:

Count the modification status of each advertising material data within a preset time period;

The historical use data of each advertising material data based on statistics, storing the advertising material data in the first storage space or the second storage space respectively includes:

The advertising material data whose modification status is modified is stored in the first storage space, and the advertising material data whose modification status is not modified is stored in the second storage space.

Optionally, the statistics of historical usage data of each advertising material data include:

Count the number of times the advertising material data participates in the competitive pricing;

The historical use data of each advertising material data based on statistics, storing the advertising material data in the first storage space or the second storage space respectively includes:

For each advertising material data, storing the advertising material data whose number of participations meets the third preset range in the first storage space, and storing the advertising material data whose number of participations do not meet the third preset range in the The second storage space.

Optionally, the statistics of historical usage data of each advertising material data include:

Statistics of the data creation time of each advertising material data;

The historical use data of each advertising material data based on statistics, storing the advertising material data in the first storage space or the second storage space respectively includes:

storing the advertising material data whose data creation time meets the fourth preset range in the first storage space, and storing the advertising material data whose data creation time does not meet the fourth preset range in the second storage.

Optionally, the step of retrieving corresponding target advertising material data from the first storage space or the second storage space according to the request of the client to search for the corresponding target advertising material data for display by the client includes:

Count the matching degree of all advertising material data and the keyword;

determining the advertising material data whose matching degree is greater than a preset threshold as the target advertising material data corresponding to the keyword;

The corresponding target advertising material data is retrieved from the first storage space or the second storage space.

Optionally, after storing the advertising material data respectively in the first storage space or the second storage space, the method further includes:

Establishing the corresponding relationship between the advertising material data and the storage address;

The retrieving corresponding target advertising material data from the first storage space or the second storage space includes:

Searching for a target storage address corresponding to the target advertising material data according to the correspondence between the advertising material data and the storage address;

Retrieving corresponding target advertising material data from the first storage space or the second storage space according to the target storage address.

Optionally, the method also includes:

For each piece of advertising material data, the storage location of the advertising material data in the first storage space or the second storage space is adjusted according to the updated historical usage data.

According to another aspect of the present invention, the present invention also provides an advertising material data retrieval device, including:

The data statistics module is used to count the historical usage data of each advertising material data;

A data storage module, configured to store the advertising material data in the first storage space or the second storage space based on the historical usage data of each advertising material data, wherein the advertisement is retrieved from the first storage space The speed of the material data is greater than the speed of calling the advertising material data from the second storage space;

The data fetching module is used for fetching the corresponding target advertising material data from the first storage space or the second storage space according to the request of the client to search for the target advertising material data for display by the client.

Optionally, the data statistics module is specifically used to count the number of times each advertisement material data is displayed on a web page;

The data storage module is specifically configured to store the advertising material data whose display times on the webpage meet the first preset range in the first storage space, and store the advertising material data whose display times on the webpage do not meet the first preset range. The advertising material data in a preset range is stored in the second storage space.

Optionally, the data statistics module is specifically used to count the transaction data of each advertising material data;

The data storage module is specifically configured to, for each advertising material data, store the advertising material data whose transaction data conforms to the second preset range in the first storage space, and store the transaction data not conforming to the second preset range. The advertising material data in a preset range is stored in the second storage space.

Optionally, the data statistics module is specifically used to count the modification status of each advertising material data within a preset time period;

The data storage module is specifically configured to store the modified advertising material data in the modified state in the first storage space, and store the modified advertising material data in the unmodified state in the second storage space .

Optionally, the data statistics module is specifically used to count the number of times the advertising material data participates in competitive pricing;

The data storage module is specifically configured to, for each advertisement material data, store the advertising material data whose number of participations meets the third preset range in the first storage space, and store the data of the advertising materials whose number of participations does not meet the third preset range. The advertising material data in a preset range is stored in the second storage space.

Optionally, the data statistics module is specifically used to count the data creation time of each advertising material data;

The data storage module is specifically configured to store the advertising material data whose data creation time meets the fourth preset range in the first storage space, and store the advertising material data whose data creation time does not meet the fourth preset range. The advertising material data is stored in the second storage space.

Optionally, the data retrieval module includes:

Matching degree parsing sub-module, used to count the matching degree of all advertising material data and the keyword;

A target advertising material data determination submodule, configured to determine the advertising material data whose matching degree is greater than a preset threshold as the target advertising material data corresponding to the keyword;

The target advertising material data retrieval sub-module is used to retrieve corresponding target advertising material data from the first storage space or the second storage space.

Optionally, after the data storage module, the device further includes:

A correspondence relationship establishing module, configured to establish a correspondence relationship between the advertising material data and the storage address;

The target advertising material data retrieval sub-module includes:

A target storage address query subunit, configured to search for a target storage address corresponding to the target advertising material data according to the correspondence between the advertising material data and the storage address;

The target advertising material data obtaining subunit is configured to retrieve corresponding target advertising material data from the first storage space or the second storage space according to the target storage address.

Optionally, the device also includes:

The storage position adjustment module is used for adjusting the storage position of the advertising material data in the first storage space or the second storage space according to the updated historical usage data for each advertising material data.

According to an embodiment of the present invention, the historical usage data of each advertising material data is counted, and based on the historical usage data of each advertising material data, the advertising material data are respectively stored in the first storage space or the second storage space, wherein, from The speed at which the advertising material data is retrieved from the first storage space is greater than the speed at which the advertising material data is retrieved from the second storage space. The first storage space or the second storage space calls corresponding target advertising material data for display by the client, thereby providing a method for calling advertising material data.

Through the above mechanism, the advertising material data is stored in the first storage space or the second storage space respectively based on the statistical historical usage data of each advertising material data, thereby reducing the storage pressure of the first storage space. Since the speed of extracting advertising material data from the first storage space is faster than that of extracting advertising material data from the second storage space, compared with the solution of only storing in the second storage space, the extraction speed of advertising material data can be accelerated. Compared with the scheme of simply dividing the advertising material data into the first storage space and the second storage space, the advertising data material is divided according to the historical usage data, and the frequently called active advertising material data is placed in the faster reading speed In the first storage space, the speed of extracting active advertising material data can be further improved, the time for users to search for active advertising material data can be shortened, and the display efficiency of client advertisements can be improved to the greatest extent.

The above description is only an overview of the technical solution of the present invention. In order to better understand the technical means of the present invention, it can be implemented according to the contents of the description, and in order to make the above and other purposes, features and advantages of the present invention more obvious and understandable , the specific embodiments of the present invention are enumerated below.

Description of drawings

Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiment. The drawings are only for the purpose of illustrating a preferred embodiment and are not to be considered as limiting the invention. Also throughout the drawings, the same reference numerals are used to designate the same components. In the attached picture:

FIG. 1 shows a flowchart of a method for retrieving advertising material data according to Embodiment 1 of the present invention;

Fig. 2 shows a flowchart of a method for retrieving advertising material data according to Embodiment 2 of the present invention;

FIG. 3 shows a flowchart of a method for retrieving advertising material data according to Embodiment 3 of the present invention;

FIG. 4 shows a structural block diagram of an advertising material data retrieval device according to Embodiment 1 of the present invention;

Fig. 5 shows a structural block diagram of an advertising material data retrieval device according to Embodiment 2 of the present invention;

Fig. 6 shows a structural block diagram of an advertising material data retrieving device according to Embodiment 3 of the present invention.

Detailed ways

Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

Referring to FIG. 1 , it shows a flowchart of a method for retrieving advertising material data according to Embodiment 1 of the present invention. The method may include the following steps:

Step 101, collect historical usage data of each advertising material data.

Statistics can be made on the usage of each advertising material data in the server, and the obtained statistics are historical usage data.

The usage of advertising material data can be selected and counted as needed. For example, the use of advertising material data may include the display of advertising material data on web pages, the transaction behavior of advertising material data, the status modification of advertising material data, the creation of advertising material data, and the advertising material data. Participation in competitive pricing, etc. As for the specific type of historical usage data, the present invention is not limited here, and any practicable implementation manner applicable to the present invention is feasible.

The process of invoking the advertisement content data in the advertisement content data database may specifically include: when receiving the request for invoking the advertisement content data, invoking the advertisement index material according to the request, and determining the advertisement content data to be retrieved by searching the advertisement index material specific location, and then retrieve the required advertisement content data according to the determined address, and finally display the retrieved advertisement content data on the webpage.

Wherein, the advertisement material data may be advertisement index material, advertisement content data, or advertisement index material and advertisement content data.

Wherein, the advertisement content data is the content displayed by the advertisement, and the basic data forms include text, picture and Flash (animation). An index is a structure that sorts data in a database, using an index to quickly access specific information in a database table. In the embodiment of the present invention, the advertisement index material is a structure for sorting the advertisement content data in the database, and each item in the index table includes an attribute value and each record address of the advertisement content data with the attribute value. Advertisement index materials can be used to quickly access relevant information such as advertisement content data corresponding to each index in the database, which is convenient for users to quickly access and query.

Step 102: Based on the statistical historical usage data of each advertising material data, store the advertising material data in the first storage space or the second storage space respectively, wherein the advertisement is retrieved from the first storage space The speed of the material data is higher than the speed of calling the advertising material data from the second storage space.

Both the first storage space and the second storage space may be located in a server, and are used to store advertising material data in the server. Wherein, compared with the second storage space, the speed of retrieving the advertising material data from the first storage space is faster, the process of retrieving the advertising material data takes less time, and the user spends less time searching for advertisements.

In the embodiment of the present invention, the first storage space may be a memory in the server or any other suitable storage medium, and the second storage space may be a hard disk in the server or any other suitable storage medium. There may be one or more hard disks corresponding to the second storage space, which is not limited in the present invention.

Step 103: According to the client's request to search for the corresponding target advertising material data, retrieve the corresponding target advertising material data from the first storage space or the second storage space for display by the client.

In the embodiment of the present invention, according to the request of the client to search for the corresponding target advertising material data, the target advertising material data matching the request can be found from all the advertising material data in the server, and according to the target advertising material data The storage location of the , extract it. When the storage location indicates the first storage space, the target advertisement material is extracted in the first storage space, and when the storage location indicates the second storage space, the target advertisement is extracted in the second storage space materials. At the same time, the extracted target advertising material data is displayed on a web page for users to browse.

When the advertisement material data is an advertisement index material, after the corresponding target advertisement index material is retrieved from the first storage space or the second storage space, the corresponding target advertisement is obtained according to the record address in the target advertisement index material Content data, and display on the web page. When the advertisement material data is the advertisement content data, display the advertisement content data on the webpage.

According to the embodiment of the present invention, the advertising material data is stored in the first storage space or the second storage space respectively based on the statistical historical usage data of each advertising material data, which reduces the storage pressure of the first storage space. Since the speed of extracting advertising material data from the first storage space is faster than that of extracting advertising material data from the second storage space, compared with the solution of only storing in the second storage space, the extraction speed of advertising material data can be accelerated. Compared with the scheme of simply dividing the advertising material data into the first storage space and the second storage space, the advertising data material is divided according to the historical usage data, and the frequently called active advertising material data is placed in the faster reading speed In the first storage space, the speed of extracting active advertising material data can be further improved, the time for users to search for active advertising material data can be shortened, and the display efficiency of client advertisements can be improved to the greatest extent.

Referring to FIG. 2 , it shows a flowchart of a method for retrieving advertising material data according to Embodiment 2 of the present invention. The method may include the following steps:

Step 201, collect historical usage data of each advertising material data.

The historical usage data of the advertising material data includes statistical data of usage of the advertising material data.

In the embodiment of the present invention, the historical usage data may specifically include the number of times each advertising material data is displayed on a web page, the transaction data of each advertising material data, the modification status of each advertising material data within a preset time period, each advertising material data At least one of the data creation time and the number of times the advertising material data participates in competitive pricing. As for the specific type of historical usage data, the present invention is not limited here, and any practicable implementation manner applicable to the present invention is feasible.

Step 202. Based on the historical usage data of each advertising material data, store the advertising material data in the first storage space or the second storage space respectively, wherein the advertising material data is retrieved from the first storage space The speed is greater than the speed of calling the advertising material data from the second storage space.

Among the large amount of advertising material data stored in the server, part of the advertising material data may have been extracted and displayed, while another part may not have been extracted and displayed. Therefore, the display times of the advertising material data on the webpage can be counted, and based on the statistical results, each advertising material data in the server can be stored in different spaces.

In a specific implementation, when a keyword is input in the input column of the web page, according to the request of the client to search for the corresponding target advertising material data, the target advertising material data is screened in the server, and the filtered target advertising material data is extracted , and display it on the webpage, while recording the number of impressions of the targeted advertising data. When the statistical historical usage data includes the number of impressions of each advertising material data in the server on the web page, the recorded display times of each advertising material data can be extracted, and the advertising material data whose number of impressions meet the first preset range can be regarded as an active advertising material The data is stored in the first storage space, and at the same time, the advertising material data whose display times do not meet the first preset range is stored in the second storage space. The first preset range can be set according to actual needs, which is not limited in the present invention.

Since the speed of extracting the advertising material data from the first storage space is faster than that of the second storage space, storing the active advertising material data whose display times meet the first preset range into the first storage space shortens the The time for extracting the active advertising material data.

In order to obtain a display opportunity or a more eye-catching display position on the web page, the advertising material data will participate in the competitive pricing of the advertising space on the web page. Usually for one advertising space, there will be multiple advertising materials participating in the bidding, and the advertising material data corresponding to the designated advertising space can be finally determined based on the highest principle of transaction data. When the historical usage data includes the transaction data of each advertising material data, in the transaction data corresponding to each bidding material data, the advertising material data whose transaction data conforms to the second preset range can be used as the active advertising material data , storing in the first storage space, and at the same time, storing the advertising material data whose transaction data does not meet the second preset range in the second storage space. The second preset range can be set according to actual needs, which is not specifically limited in the present invention.

In a specific implementation, the transaction data may be the transaction price of the advertising material data or other transaction data for advertising placement. Taking the transaction price as an example, for the advertising material data with a higher transaction price, the web page display position with better configuration is corresponding. For example, the first page of a page, the second page, or a prominent placement within a page. The bidding method is used to store the active advertising material data with a higher transaction price in the first storage space with a faster extraction speed. This method increases the transaction price competition between the advertising material data for the advertising space and satisfies the It meets the demand of advertising operators for profit.

Since the speed of extracting the advertising material data from the first storage space is faster than that of the second storage space, storing the active advertising material data whose transaction data meets the second preset range in the first storage space shortens the The time for extracting the active advertising material data.

In order to obtain a display opportunity or a more eye-catching display position on the web page, the advertising material data will participate in the competitive pricing of the advertising space on the web page. Within a determined period of time, based on the competitive pricing of participating advertising slots, each advertising material data has a corresponding number of participation times. When the historical usage data includes the number of times each advertising material data participates in the competitive pricing of the advertising space on the webpage, for each advertising material data, the advertising material data whose number of participations meet the third preset range can be used as an active advertising material The data may be stored in the first storage space, and at the same time, the advertising material data whose number of participations do not meet the third preset range is stored in the second storage space. It should be noted that the third preset range can be set according to actual needs, and the present invention does not specifically limit it here.

Since the speed of extracting the advertising material data from the first storage space is faster than that of the second storage space, storing active advertising material data whose number of participations meet a third preset range is stored in the first storage space, Reduced time to fetch active ad material data.

Advertisers may modify the status of the advertising material data, for example, modify the data content of the advertising material data as needed, modify the product price of the advertising material data as needed, in order to make the advertising material data have a better advertising bit, to modify the transaction price corresponding to the advertising material data, or any applicable modification in any form. When the historical usage data includes the modification status of each advertising material data in the server within the preset time period, the modification status of each advertising material data in the server can be calculated based on the statistical modification status of each advertising material data within the preset time period. The data is divided, and the advertising material data whose modification status is modified can be stored in the first storage space as active advertising material data, and at the same time, the advertising material data whose modification status is unmodified is stored in the the second storage space. It should be noted that the preset time period is set according to actual needs, and the length of the preset time period is not limited in the present invention.

Since the speed of extracting the advertising material data from the first storage space is faster than that of the second storage space, within a preset period of time, the active advertising material data whose modification status is modified is stored in the first storage space Space, shortening the time to extract active advertising material data.

Advertisers can create new advertising material data in the server as needed. Therefore, the data creation time of the advertising material data can be counted, and based on the statistical results, each advertising material data in the server can be stored in different spaces. When the historical use data includes the data creation time of each advertising material data, the advertising material data whose data creation time meets the fourth preset range may be stored in the first storage space as active advertising material data, At the same time, the advertising material data whose data creation time does not meet the fourth preset range is stored in the second storage space. It should be noted that the fourth preset range can be set according to actual needs, and the present invention does not make specific limitations here.

In a specific implementation, it may be defined that within a preset period of time, the newly added advertising material data is active advertising material data, and the newly added advertising material data is stored in the first storage space with a faster reading speed, Reduced time to extract data for newly added ad items.

Since the speed of extracting the advertising material data from the first storage space is faster than that of the second storage space, storing the active advertising material data whose data creation time meets a fourth preset range into the first storage space , which shortens the time to extract active advertising material data.

As for the specific division of the historical usage data, the embodiment of the present invention is only an example, and no specific limitation is made, and any practicable implementation manner applicable to the present invention is feasible.

Step 203, counting the matching degrees of all advertising material data and the keywords.

Input the query keyword matching the advertising material data to be searched in the corresponding position of the webpage. The matching between the advertising material data to be searched and the keyword may be a textual matching, or a preset corresponding relationship matching.

For example, when the matching between the advertising material data and the keyword is a literal match, enter the keyword "car" in the input column of the web page, and calculate the relationship between all the advertising material data and the keyword in the server in terms of text. The matching degree of "car" means that cars of different brands and models have a high matching degree with the keyword "car".

When the match between the advertising material data and the keyword is a match on the preset corresponding relationship, enter the keyword "car" in the input column of the web page, and according to the pre-established "car" and "Volkswagen" Corresponding relationship, the query data is "Volkswagen", analyze the matching degree of all advertising material data in the server and "Volkswagen", then the different models of cars of the "Volkswagen" brand have a higher relationship with the keyword "car". The matching degree of different models of cars of other brands has a low matching degree with the keyword "car".

It should be noted that the present invention does not limit the matching method between the advertising material data and the keyword, and any matching method applicable to the present invention is applicable.

Step 204: Determine the advertising material data whose matching degree is greater than a preset threshold as the target advertising material data corresponding to the keyword.

Based on the calculated matching degrees between all advertising material data and the keyword, the advertising material data whose matching degree is greater than a preset threshold is determined as the target advertising material data corresponding to the keyword. Wherein, the preset threshold is preset according to actual needs, and the present invention does not make a limitation here, and any practicable implementation manner applicable to the present invention is feasible.

Step 205, retrieve corresponding target advertising material data from the first storage space or the second storage space.

After determining the target advertising material data corresponding to the input keyword, determine the storage location of the target advertising material data, that is, whether the target advertising material data is stored in the first storage space or in the second storage space. In the second storage space, the corresponding target advertising material data is retrieved from the first storage space or the second storage space.

Step 206 , for each advertising material data, adjust the storage location of the advertising material data in the first storage space or the second storage space according to the updated historical usage data.

The historical usage data of each advertising material data in the server is constantly updated, and the types and numbers of the advertising material data stored in the first storage space and the advertising material data stored in the second storage space are constantly changing . Since the historical usage data of each advertising material data in the server is constantly updated, it can be determined that the advertising material data is in the first The transfer direction between the storage space and the second storage space adjusts the storage location of the advertising material data in the server. For example, for each advertising material data in the second memory, when the number of web page impressions, data content, product price or transaction price is modified, and the modified content meets the preset conditions, the advertising material data is transferred from The second storage space is transferred to the first storage space.

In a specific implementation, because the speed of retrieving the advertising material data from the first storage space is faster than the speed of retrieving the advertising material data from the second storage space, the second storage space The active advertising material data in is transferred to the first storage space. Compared with simple division, placing the frequently called active advertising material data in the first storage space with faster reading speed can shorten the time for users to search for active advertising material data and maximize the improvement of client advertising. display efficiency.

It should be noted that, for the classified storage method of the embodiment of the present invention, it may be executed at intervals to regularly update the types and quantities of the advertising material data in the first storage space and the second storage space. The time interval can be set as required, and can be one day, ten days, one month, three months, half a year or other arbitrary time intervals. All methods are feasible.

For example, the preset time interval is 3 months. For each advertising material in the second storage space, when the number of requests from the client to search for the corresponding target advertising material data is greater than 1, it will be stored in the second storage space The target advertising material is transferred to the first storage space. For each advertising material in the first storage space, within 3 months, if the number of requests from the client to search for the corresponding target advertising material data is less than one, the advertising material data can be transferred to the second storage space .

According to the embodiment of the present invention, the advertising material data is stored in the first storage space or the second storage space respectively based on the statistical historical usage data of each advertising material data, which reduces the storage pressure of the first storage space. Since the speed of extracting advertising material data from the first storage space is faster than that of extracting advertising material data from the second storage space, compared with the solution of only storing in the second storage space, the extraction speed of advertising material data can be accelerated. Compared with the scheme of simply dividing the advertising material data into the first storage space and the second storage space, the advertising data material is divided according to the historical usage data, and the frequently called active advertising material data is placed in the faster reading speed In the first storage space, the speed of extracting active advertising material data can be further improved, the time for users to search for active advertising material data can be shortened, and the display efficiency of client advertisements can be improved to the greatest extent.

Referring to FIG. 3 , it shows a flowchart of a method for retrieving advertising material data according to Embodiment 3 of the present invention. The method may include the following steps:

Step 301, collect historical usage data of each advertising material data.

Step 302. Based on the historical usage data of each advertising material data, store the advertising material data in the first storage space or the second storage space respectively, wherein the advertising material data is retrieved from the first storage space The speed is greater than the speed of calling the advertising material data from the second storage space.

Step 303, establishing the correspondence between the advertising material data and the storage address.

After the advertising materials are respectively stored in the first storage space or the second storage space, a one-to-one correspondence between the advertising material data and storage addresses is established for each advertising material data. In a specific implementation, the correspondence between the advertising material data and the storage address may be stored in the form of a mapping list.

Step 304, counting the matching degrees of all advertising material data and the keywords.

Step 305. Determine the advertising material data whose matching degree is greater than a preset threshold as the target advertising material data corresponding to the keyword.

Step 306: Search for a target storage address corresponding to the target advertising material data according to the correspondence between the advertising material data and the storage address.

Based on the established correspondence between the advertising material data and the storage address, the target storage address corresponding to the target advertising material data can be determined by searching the mapping list.

Step 307: Retrieve corresponding target advertising material data from the first storage space or the second storage space according to the target storage address.

According to the obtained target storage address corresponding to the target advertising material data, the target advertising material data is retrieved from the target storage address.

Step 308 , for each advertising material data, adjust the storage location of the advertising material data in the first storage space or the second storage space according to the updated historical usage data.

According to the embodiment of the present invention, the advertising material data is stored in the first storage space or the second storage space respectively based on the statistical historical usage data of each advertising material data, which reduces the storage pressure of the first storage space. Since the speed of extracting advertising material data from the first storage space is faster than that of extracting advertising material data from the second storage space, compared with the solution of only storing in the second storage space, the extraction speed of advertising material data can be accelerated. Compared with the scheme of simply dividing the advertising material data into the first storage space and the second storage space, the advertising data material is divided according to the historical usage data, and the frequently called active advertising material data is placed in the faster reading speed In the first storage space, the speed of extracting active advertising material data can be further improved, the time for users to search for active advertising material data can be shortened, and the display efficiency of client advertisements can be improved to the greatest extent.

Referring to Fig. 4, it shows a structural block diagram of an advertising material data retrieval device according to Embodiment 1 of the present invention, the device includes:

The data statistics module 401 is used for statistics of historical usage data of each advertising material data.

The data storage module 402 is configured to store the advertising material data in the first storage space or the second storage space respectively based on the historical usage data of each advertising material data, wherein the The speed of the advertising material data is greater than the speed of calling the advertising material data from the second storage space.

The data retrieval module 403 is configured to retrieve the corresponding target advertising material data from the first storage space or the second storage space according to the client's request for searching corresponding target advertising material data for the client show.

According to the embodiment of the present invention, the advertising material data is stored in the first storage space or the second storage space respectively based on the statistical historical usage data of each advertising material data, which reduces the storage pressure of the first storage space. Since the speed of extracting advertising material data from the first storage space is faster than that of extracting advertising material data from the second storage space, compared with the solution of only storing in the second storage space, the extraction speed of advertising material data can be accelerated. Compared with the scheme of simply dividing the advertising material data into the first storage space and the second storage space, the advertising data material is divided according to the historical usage data, and the frequently called active advertising material data is placed in the faster reading speed In the first storage space, the speed of extracting active advertising material data can be further improved, the time for users to search for active advertising material data can be shortened, and the display efficiency of client advertisements can be improved to the greatest extent.

Referring to Fig. 5, it shows a structural block diagram of an advertising material data retrieval device according to Embodiment 2 of the present invention, the device includes:

The data statistics module 501 is used for statistics of historical usage data of each advertising material data.

The data storage module 502 is configured to store the advertising material data in the first storage space or the second storage space respectively based on the historical usage data of each advertising material data, wherein, all the advertising material data are retrieved from the first storage space The speed of the advertising material data is greater than the speed of calling the advertising material data from the second storage space.

The data retrieval module 503 is configured to retrieve the corresponding target advertising material data from the first storage space or the second storage space according to the request of the client to search for the corresponding target advertising material data for the client show.

The storage position adjustment module 504 is configured to adjust the storage position of the advertising material data in the first storage space or the second storage space for each advertising material data according to the updated historical usage data.

The data retrieval module 503 includes:

The matching degree parsing sub-module 5031 is used to count the matching degree of all advertising material data and the keyword;

Target advertising material data determination sub-module 5032, configured to determine the advertising material data whose matching degree is greater than a preset threshold as the target advertising material data corresponding to the keyword;

The target advertising material data retrieval sub-module 5033 is configured to retrieve corresponding target advertising material data from the first storage space or the second storage space.

In the embodiment of the present invention, preferably, the data statistics module 501,

It is specifically used to count the number of times each advertising material data is displayed on a web page;

The data storage module 502,

It is specifically used to store the data of the advertising material whose number of impressions on the webpage conforms to the first preset range in the first storage space, and store the data of the advertising material whose number of impressions on the webpage does not meet the first preset range Data is stored in the second storage space.

In the embodiment of the present invention, preferably, the data statistics module 501,

Specifically used to count the transaction data of each advertising material data;

The data storage module 502,

Specifically, for each advertising material data, storing the advertising material data whose transaction data conforms to the second preset range in the first storage space, and storing the advertising material whose transaction data does not meet the second preset range Data is stored in the second storage space.

In the embodiment of the present invention, preferably, the data statistics module 501,

It is specifically used to count the modification status of each advertising material data within a preset time period;

The data storage module 502,

Specifically, it is used to store the advertising material data whose modification status is modified in the first storage space, and store the advertising material data whose modification status is not modified in the second storage space.

In the embodiment of the present invention, preferably, the data statistics module 501,

It is specifically used to count the number of times that at least one advertising material data that participates in competitive pricing is selected as a candidate display advertisement for each priced advertising material data index in the server;

The data storage module 502,

It is specifically used for indexing the advertising material data for each price, storing the advertising material data selected as candidate display advertisements whose number of times meets the third preset range in the first storage space, and storing the advertising material data selected as candidate display advertisements in the first storage space The advertising material data whose number of times does not meet the third preset range is stored in the second storage space.

In the embodiment of the present invention, preferably, the data statistics module 501,

It is specifically used to count the data creation time of each advertising material data;

The data storage module 502,

It is specifically used to store the advertising material data whose data creation time meets the fourth preset range in the first storage space, and store the advertising material data whose data creation time does not meet the fourth preset range in the first storage space. the second storage space.

According to the embodiment of the present invention, the advertising material data is stored in the first storage space or the second storage space respectively based on the statistical historical usage data of each advertising material data, which reduces the storage pressure of the first storage space. Since the speed of extracting advertising material data from the first storage space is faster than that of extracting advertising material data from the second storage space, compared with the solution of only storing in the second storage space, the extraction speed of advertising material data can be accelerated. Compared with the scheme of simply dividing the advertising material data into the first storage space and the second storage space, the advertising data material is divided according to the historical usage data, and the frequently called active advertising material data is placed in the faster reading speed In the first storage space, the speed of extracting active advertising material data can be further improved, the time for users to search for active advertising material data can be shortened, and the display efficiency of client advertisements can be improved to the greatest extent.

Referring to FIG. 6, it shows a structural block diagram of an advertising material data retrieval device according to Embodiment 3 of the present invention, the device includes:

The data statistics module 601 is used for statistics of historical usage data of each advertising material data.

The data storage module 602 is configured to store the advertising material data in the first storage space or the second storage space respectively based on the historical usage data of each advertising material data, wherein all the advertising material data are retrieved from the first storage space The speed of the advertising material data is greater than the speed of calling the advertising material data from the second storage space.

The corresponding relationship establishment module 603 is used to establish the corresponding relationship between the advertising material data and the storage address.

The data retrieval module 604 is configured to retrieve the corresponding target advertising material data from the first storage space or the second storage space according to the client's request for searching corresponding target advertising material data for the client show.

The storage position adjustment module 605 is configured to adjust the storage position of the advertising material data in the first storage space or the second storage space for each advertising material data according to the updated historical usage data.

The data retrieval module 604 includes:

The matching degree parsing sub-module 6041 is used to count the matching degree of all advertising material data and the keyword;

Target advertising material data determination sub-module 6042, configured to determine the advertising material data whose matching degree is greater than a preset threshold as the target advertising material data corresponding to the keyword;

The target advertising material data retrieval sub-module 6043 is configured to retrieve corresponding target advertising material data from the first storage space or the second storage space.

The target advertising material data retrieval sub-module 6043 includes:

The target storage address query subunit 60431 is used to search for the target storage address corresponding to the target advertising material data according to the corresponding relationship between the advertising material data and the storage address;

The target advertising material data obtaining subunit 60432 is configured to retrieve corresponding target advertising material data from the first storage space or the second storage space according to the target storage address.

According to the embodiment of the present invention, the advertising material data is stored in the first storage space or the second storage space respectively based on the statistical historical usage data of each advertising material data, which reduces the storage pressure of the first storage space. Since the speed of extracting advertising material data from the first storage space is faster than that of extracting advertising material data from the second storage space, compared with the solution of only storing in the second storage space, the extraction speed of advertising material data can be accelerated. Compared with the scheme of simply dividing the advertising material data into the first storage space and the second storage space, the advertising data material is divided according to the historical usage data, and the frequently called active advertising material data is placed in the faster reading speed In the first storage space, the speed of extracting active advertising material data can be further improved, the time for users to search for active advertising material data can be shortened, and the display efficiency of client advertisements can be improved to the greatest extent.

Since the device embodiment basically corresponds to the method embodiment shown in the foregoing Figures 1-3, for details not described in this embodiment, please refer to the relevant descriptions in the foregoing embodiments, and details will not be repeated here. .

The algorithms and displays presented herein are not inherently related to any particular computer, virtual system, or other device. Various generic systems can also be used with the teachings based on this. The structure required to construct such a system is apparent from the above description. Furthermore, the present invention is not specific to any particular programming language. It should be understood that various programming languages can be used to implement the content of the present invention described herein, and the above description of specific languages is for disclosing the best mode of the present invention.

In the description provided herein, numerous specific details are set forth. However, it is understood that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure the understanding of this description.

Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, in order to streamline this disclosure and to facilitate an understanding of one or more of the various inventive aspects, various features of the invention are sometimes grouped together in a single embodiment, figure, or its description. This method of disclosure, however, is not to be interpreted as reflecting an intention that the claimed invention requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the Detailed Description are hereby expressly incorporated into this Detailed Description, with each claim standing on its own as a separate embodiment of this invention.

Those skilled in the art can understand that the modules in the device in the embodiment can be adaptively changed and arranged in one or more devices different from the embodiment. Modules or units or components in the embodiments may be combined into one module or unit or component, and furthermore may be divided into a plurality of sub-modules or sub-units or sub-assemblies. All features disclosed in this specification (including accompanying claims, abstract and drawings) and any method or method so disclosed may be used in any combination, except that at least some of such features and/or processes or units are mutually exclusive. All processes or units of equipment are combined. Each feature disclosed in this specification (including accompanying claims, abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.

Furthermore, those skilled in the art will understand that although some embodiments described herein include some features included in other embodiments but not others, combinations of features from different embodiments are meant to be within the scope of the invention. and form different embodiments. For example, in the following claims, any one of the claimed embodiments may be used in any combination.

The various component embodiments of the present invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art should understand that a microprocessor or a digital signal processor (DSP) can be used in practice to realize some or all functions of some or all components in the advertising material data retrieval device according to the embodiment of the present invention. The present invention can also be implemented as an apparatus or an apparatus program (for example, a computer program and a computer program product) for performing a part or all of the methods described herein. Such a program for realizing the present invention may be stored on a computer-readable medium, or may be in the form of one or more signals. Such a signal may be downloaded from an Internet site, or provided on a carrier signal, or provided in any other form.

It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The invention can be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In a unit claim enumerating several means, several of these means can be embodied by one and the same item of hardware. The use of the words first, second, and third, etc. does not indicate any order. These words can be interpreted as names.

The invention discloses A1. A method for fetching advertising material data, which includes:

Statistics of historical usage data of each advertising material data;

Based on the historical usage data of each advertising material data, store the advertising material data in the first storage space or the second storage space respectively, wherein the speed of retrieving the advertising material data from the first storage space is faster than that from the The speed at which the advertising material data is retrieved from the second storage space;

According to the client's request for searching target advertising material data, the corresponding target advertising material data is retrieved from the first storage space or the second storage space for display by the client.

A2. The method according to A1, wherein the statistical historical usage data of each advertising material data includes:

Count the number of times each advertising material data is displayed on the web page;

The historical use data of each advertising material data based on statistics, storing the advertising material data in the first storage space or the second storage space respectively includes:

storing the advertising material data whose display times on the webpage meet the first preset range in the first storage space, and storing the advertising material data whose display times on the webpage do not meet the first preset range in the first storage space The second storage space.

A3. The method according to A1, wherein the statistical historical usage data of each advertising material data includes:

Statistics of the transaction data of each advertising material data;

The historical use data of each advertising material data based on statistics, storing the advertising material data in the first storage space or the second storage space respectively includes:

For each advertising material data, the advertising material data whose transaction data conforms to the second preset range is stored in the first storage space, and the advertising material data whose transaction data does not meet the second preset range is stored in the The second storage space.

A4. The method according to A1, wherein the statistical historical usage data of each advertising material data includes:

Count the modification status of each advertising material data within a preset time period;

The historical use data of each advertising material data based on statistics, storing the advertising material data in the first storage space or the second storage space respectively includes:

The advertising material data whose modification status is modified is stored in the first storage space, and the advertising material data whose modification status is not modified is stored in the second storage space.

A5. The method according to A1, wherein the statistics of the historical usage data of each advertising material data include:

Count the number of times the advertising material data participates in the competitive pricing;

The historical use data of each advertising material data based on statistics, storing the advertising material data in the first storage space or the second storage space respectively includes:

For each advertising material data, storing the advertising material data whose number of participations meets the third preset range in the first storage space, and storing the advertising material data whose number of participations do not meet the third preset range in the The second storage space.

A6. The method according to A1, wherein,

The statistical historical usage data of each advertising material data includes:

Statistics of the data creation time of each advertising material data;

The historical use data of each advertising material data based on statistics, storing the advertising material data in the first storage space or the second storage space respectively includes:

storing the advertising material data whose data creation time meets the fourth preset range in the first storage space, and storing the advertising material data whose data creation time does not meet the fourth preset range in the second storage.

A7. The method according to A1, wherein, according to the request of the client to search for the corresponding target advertising material data, the corresponding target advertising material data is retrieved from the first storage space or the second storage space, to Displays for clients include:

Count the matching degree of all advertising material data and the keywords;

determining the advertising material data whose matching degree is greater than a preset threshold as the target advertising material data corresponding to the keyword;

The corresponding target advertising material data is retrieved from the first storage space or the second storage space.

A8. The method according to A7, wherein, after storing the advertising material data respectively in the first storage space or the second storage space, the method further includes:

Establishing the corresponding relationship between the advertising material data and the storage address;

The retrieving corresponding target advertising material data from the first storage space or the second storage space includes:

Searching for a target storage address corresponding to the target advertising material data according to the correspondence between the advertising material data and the storage address;

Retrieving corresponding target advertising material data from the first storage space or the second storage space according to the target storage address.

A9. The method according to A1, wherein the method also includes:

For each piece of advertising material data, the storage location of the advertising material data in the first storage space or the second storage space is adjusted according to the updated historical usage data.

The present invention also discloses B10, an advertising material data retrieval device, which includes:

The data statistics module is used to count the historical usage data of each advertising material data;

A data storage module, configured to store the advertising material data in the first storage space or the second storage space based on the historical usage data of each advertising material data, wherein the advertisement is retrieved from the first storage space The speed of the material data is greater than the speed of calling the advertising material data from the second storage space;

The data fetching module is used for fetching the corresponding target advertising material data from the first storage space or the second storage space according to the request of the client to search for the target advertising material data for display by the client.

B11. The device according to B10, wherein,

The data statistics module is specifically used to count the number of times each advertisement material data is displayed on a web page;

The data storage module is specifically configured to store the advertising material data whose display times on the webpage meet the first preset range in the first storage space, and store the advertising material data whose display times on the webpage do not meet the first preset range. The advertising material data in a preset range is stored in the second storage space.

B12. The device according to B10, wherein,

The data statistics module is specifically used to count the transaction data of each advertising material data;

The data storage module is specifically configured to, for each advertising material data, store the advertising material data whose transaction data conforms to the second preset range in the first storage space, and store the transaction data not conforming to the second preset range. The advertising material data in a preset range is stored in the second storage space.

B13. The device according to B10, wherein,

The data statistics module is specifically used to count the modification status of each advertising material data within a preset time period;

The data storage module is specifically configured to store the modified advertising material data in the modified state in the first storage space, and store the modified advertising material data in the unmodified state in the second storage space .

B14. The device according to B10, wherein,

The data statistics module is specifically used to count the number of times the advertising material data participates in competitive pricing;

The data storage module is specifically configured to, for each advertisement material data, store the advertising material data whose number of participations meets the third preset range in the first storage space, and store the data of the advertising materials whose number of participations does not meet the third preset range. The advertising material data in a preset range is stored in the second storage space.

B15. The device according to B10, wherein,

The data statistics module is specifically used to count the data creation time of each advertising material data;

The data storage module is specifically configured to store the advertising material data whose data creation time meets the fourth preset range in the first storage space, and store the advertising material data whose data creation time does not meet the fourth preset range. The advertising material data is stored in the second storage space.

B16. The device according to B10, wherein the data retrieval module includes:

Matching degree parsing sub-module, used to count the matching degree of all advertising material data and the keyword;

A target advertising material data determination submodule, configured to determine the advertising material data whose matching degree is greater than a preset threshold as the target advertising material data corresponding to the keyword;

The target advertising material data retrieval sub-module is used to retrieve corresponding target advertising material data from the first storage space or the second storage space.

B17. The device according to B16, wherein, after the data storage module, the device also includes:

A correspondence relationship establishing module, configured to establish a correspondence relationship between the advertising material data and the storage address;

The target advertising material data retrieval sub-module includes:

A target storage address query subunit, configured to search for a target storage address corresponding to the target advertising material data according to the correspondence between the advertising material data and the storage address;

The target advertising material data obtaining subunit is configured to retrieve corresponding target advertising material data from the first storage space or the second storage space according to the target storage address.

B18. The device according to B10, wherein the device also includes:

The storage position adjustment module is used for adjusting the storage position of the advertising material data in the first storage space or the second storage space according to the updated historical usage data for each advertising material data.

Claims (10)

1. A method for invoking advertising material data, comprising: Statistics of historical usage data of each advertising material data; Based on the historical usage data of each advertising material data, store the advertising material data in the first storage space or the second storage space respectively, wherein the speed of retrieving the advertising material data from the first storage space is faster than that from the The speed at which the advertising material data is retrieved from the second storage space; According to the client's request for searching target advertising material data, the corresponding target advertising material data is retrieved from the first storage space or the second storage space for display by the client. 2. The method according to claim 1, wherein said counting historical usage data of each advertising material data comprises: Count the number of times each advertising material data is displayed on the web page; The historical use data of each advertising material data based on statistics, storing the advertising material data in the first storage space or the second storage space respectively includes: storing the advertising material data whose display times on the webpage meet the first preset range in the first storage space, and storing the advertising material data whose display times on the webpage do not meet the first preset range in the first storage space The second storage space. 3. The method according to claim 1, wherein said counting historical usage data of each advertising material data comprises: Statistics of the transaction data of each advertising material data; The historical use data of each advertising material data based on statistics, storing the advertising material data in the first storage space or the second storage space respectively includes: For each advertising material data, the advertising material data whose transaction data conforms to the second preset range is stored in the first storage space, and the advertising material data whose transaction data does not meet the second preset range is stored in the The second storage space. 4. The method according to claim 1, wherein said counting historical usage data of each advertising material data comprises: Count the modification status of each advertising material data within a preset time period; The historical use data of each advertising material data based on statistics, storing the advertising material data in the first storage space or the second storage space respectively includes: The advertising material data whose modification status is modified is stored in the first storage space, and the advertising material data whose modification status is not modified is stored in the second storage space. 5. The method according to claim 1, wherein said counting historical usage data of each advertising material data comprises: Count the number of times the advertising material data participates in the competitive pricing; The historical use data of each advertising material data based on statistics, storing the advertising material data in the first storage space or the second storage space respectively includes: For each advertising material data, storing the advertising material data whose number of participations meets the third preset range in the first storage space, and storing the advertising material data whose number of participations do not meet the third preset range in the The second storage space. 6. The method of claim 1, wherein, The statistical historical usage data of each advertising material data includes: Statistics of the data creation time of each advertising material data; The historical use data of each advertising material data based on statistics, storing the advertising material data in the first storage space or the second storage space respectively includes: storing the advertising material data whose data creation time meets the fourth preset range in the first storage space, and storing the advertising material data whose data creation time does not meet the fourth preset range in the second storage. 7. The method according to claim 1, wherein, according to the request of the client to search for corresponding target advertising material data, the corresponding target advertising material data is retrieved from the first storage space or the second storage space , for the client to display include: Count the matching degree of all advertising material data and the keywords; determining the advertising material data whose matching degree is greater than a preset threshold as the target advertising material data corresponding to the keyword; The corresponding target advertising material data is retrieved from the first storage space or the second storage space. 8. The method according to claim 7, wherein, after storing the advertising material data in the first storage space or the second storage space respectively, the method further comprises: Establishing the corresponding relationship between the advertising material data and the storage address; The retrieving corresponding target advertising material data from the first storage space or the second storage space includes: Searching for a target storage address corresponding to the target advertising material data according to the correspondence between the advertising material data and the storage address; Retrieving corresponding target advertising material data from the first storage space or the second storage space according to the target storage address. 9. The method of claim 1, wherein the method further comprises: For each piece of advertising material data, the storage location of the advertising material data in the first storage space or the second storage space is adjusted according to the updated historical usage data. 10. An advertising material data retrieval device, including: The data statistics module is used to count the historical usage data of each advertising material data; A data storage module, configured to store the advertising material data in the first storage space or the second storage space based on the historical usage data of each advertising material data, wherein the advertisement is retrieved from the first storage space The speed of the material data is greater than the speed of calling the advertising material data from the second storage space; The data fetching module is used for fetching the corresponding target advertising material data from the first storage space or the second storage space according to the request of the client to search for the target advertising material data for display by the client.