CN105187540A - Intelligent pushing method based on geographical coordinates - Google Patents

Abstract

The invention discloses an intelligent pushing method based on geographical coordinates. The intelligent pushing method based on geographical coordinates can predict the content which may be concerned by a user by recording the geographical coordinates information of the user and the information related with the behavior of the user, and analyzing the environment of a hot spot region of the activity of the user. When the geographical coordinates information of the user is matched with the geographical coordinates information of the interesting content provider, the geographical coordinates of the content provider and the related content are pushed to user equipment. The intelligent pushing method based on geographical coordinates can realize accurate content pushing based on the geographical coordinates and simplify the flow for proximity screening of service content for the user, by analyzing the activity environment of the user and the behavior mode of the user. The intelligent pushing method based on geographical coordinates greatly improves the accuracy and the user experience of the content pushing system.

Description

An intelligent push method based on geographic coordinates

technical field

The present invention relates to information push technology, and more specifically, to a content push method based on geographical coordinate information and user behavior analysis.

Background technique

With the popularization of mobile Internet technology and the application of smart terminals, services centered on geographical coordinates are rapidly expanding in the field of mobile Internet. Based on the geographical location of the user, many content providers push the relevant information of surrounding services to the user, so that the user can obtain the relevant service nearby. However, the current application development based on the user's geographic location service is based on the user's terminal equipment using satellite positioning or other methods to obtain user location and other information, and transmit the location information to the server in real time, and the server responds according to the user's geographic location information. Relevant content is pushed to the user's device. This method of pushing content only relying on geographical location data will have problems such as inaccurate and out-of-date content, causing users to lose interest in the pushed content, and causing problems such as low efficiency of the content pushing system.

Contents of the invention

In view of the above-mentioned deficiencies in the prior art, the purpose of the present invention is to provide an intelligent push method based on geographical coordinates. This method records the user's geographic coordinate information, analyzes the hot spots and time intervals of the user's stay area, analyzes the basic information of the user and user preferences, predicts the content that the user is concerned about, and pushes the content that the user is interested in to the user device, which improves the content push system. The accuracy of content push enables content providers to get the most benefit.

In order to achieve the above-mentioned purpose of the invention, the technical solution adopted by the present invention is an intelligent push method based on geographic coordinates, comprising the following steps:

Step 1: The content provider uploads the information including geographic coordinates and its service area and push content to the analysis server;

Further, the content provider-related information includes detailed content introduction of the content provider, related content tags, and geographical coordinate information; push content refers to the specific content pushed to the user device. If the content provider needs to update its own relevant information, it only needs to re-upload the updated content to the analysis server.

Step 2: Collect the user's current geographic coordinates and time information, and upload it to the analysis server;

Further, the method further includes: obtaining user coordinate information through the user terminal equipment by satellite positioning or other means, aggregating it with the time period of the user in a certain geographic location, and uploading the information to the analysis server.

Step 3: According to the collected user geographic coordinate information and time period, analyze the environmental area where the user stays in hotspots, and combine the stay time information to infer the user's basic behavior information and user preferences;

Further, the method further includes analyzing the environment type of the geographical location where the user is located, the period and duration of staying in a certain geographical location, and inferring the basic information and user preferences of the user according to the environmental area, period of stay and duration of the user's stay.

Step 4: According to the user's basic behavior information and user preferences, predict the content information that the user cares about;

Step 5: When the geographic location information of the user matches the geographic location of the content provider concerned by the user, the content information of the content provider is pushed to the user device. If the pushed content is the content that the user cares about, record the user's preference and make it the preferred content for the next content push; if the pushed content is the content that the user does not care about, it will be removed from the user's preference and continue to mine the content that the user may care about.

Further, the geographical coordinate information of the user is matched with the geographical location of the content provider who predicts the content that the user is concerned with within the serviceable area, specifically including: in a specific period of time, when the geographical location of the user and the content provider’s location of the content that is predicted to be the user’s concern When the geographical location matches within the serviceable area, the server pushes the content pushed by the content provider to the user device. The user makes a choice based on the pushed content, accepts what meets the needs, and records it as user preference; otherwise, rejects and re-predicts user preference.

Compared with the prior art, the effect of the present invention is that: by collecting and analyzing the geographical location information and time period of the user's stay at the hotspot, the user's basic information, such as the location of home and company, can be analyzed; at the same time, according to the user's running track, the Display user behavior preferences, such as like to go shopping on weekends. Based on the analysis of the user's basic information and user preferences, combined with the relevant information provided by the content provider, when the user's geographic location moves to the push area of the content provider, the content that the user is interested in will be pushed to the user's device to achieve content push precision and personalization. The invention is instructive to user behavior, and ultimately increases the attention of content providers.

Description of drawings

Fig. 1 is a basic flowchart of an intelligent push method based on geographical coordinates in a specific embodiment of the present invention.

Detailed ways

In order to enable those skilled in the art to better understand the solution of the present invention, and to make the above-mentioned purpose, features and advantages of the present invention more obvious and understandable, the present invention will be further described in detail below in conjunction with the embodiments and the accompanying drawings of the embodiments.

FIG. 1 is a basic flowchart of an intelligent push method based on geographical coordinates of the present invention. Include the following steps:

101. The content provider The content provider uploads its own relevant information and pushed content to the analysis server. The self-related information mentioned here includes the content provider's detailed content introduction, related content tags, geographic location information, etc.; push content refers to the specific content pushed to the user's device.

102. Obtain the user coordinate position, obtain the user coordinate information through the user terminal device using satellite positioning or other methods, and aggregate it with the time period when the user is in a certain geographical location, for example, within a certain period of time, the user's geographic coordinate trajectory, and the information Upload to the analysis server of the system.

103. Analyze the environmental area where the user stays in hotspots. The specific analysis includes judging the user's environment type, stay period and duration based on the collected user's geographic coordinate information, and inferring the user's basic information and user preferences. For example, the hotspot area where the user stays during the day is an industrial park, and the hotspot area where the user stays at night is a commercial area. Based on this, it can be inferred that the user works during the day and likes to go out for leisure and relaxation at night.

104. According to the inferred basic user information and user preferences, predict the content that the user will pay attention to within a certain period of time.

105. Within a specific time range, when the geographic location of the user matches the geographic location of the content provider that predicts the content that the user is interested in within the serviceable area, push the content information of the content provider to the user device. If the pushed content is the content that the user cares about, the user preference will be recorded in the database as the preferred content for the next content push; if the pushed content is the content that the user does not care about, it will be removed from the user preference and continue to dig out the user's possible attention Content.

Finally, it is noted that although this description is described according to the implementation mode, it is not intended to limit the present invention. Any modifications, equivalent replacements, improvements, etc. made within the spirit and principles of the present invention shall be included in the present invention. within the scope of protection.

Claims (6)

1., based on an intelligently pushing method for geographical coordinate, it is characterized in that, comprise the following steps:

Step 1: content supplier will include the information of geographical coordinate and coverage thereof and push content uploading to Analysis server;

Step 2: collect user's current geographic coordinate and temporal information, and be uploaded to Analysis server;

Step 3: according to the user's geographical coordinate collected and temporal information, analyze the environmental area that user stops focus in Analysis server, and in conjunction with time of staying information, infer basic act information and the user preference of user;

Step 4: according to basic act information and the user preference of user, the content information that prediction user pays close attention to;

Step 5: when content supplier's geographic coordinate information that geographic coordinate information and the prediction user of user pays close attention to content is when matching in coverage, the content information of content supplier is pushed on subscriber equipment; If the content pushed is the content that user pays close attention to, then recording user preference, as the first-selected content that next content pushes; If the content pushed is the content that user does not pay close attention to, then reject from predictive content, continue the content that digging user may be paid close attention to.

2. a kind of intelligently pushing method based on geographical coordinate according to claim 1, it is characterized in that: in step 1, self relevant information is comprised the detailed content introduction of content supplier, related content label, geographic coordinate information by described content supplier; Pushing content is the particular content be pushed in subscriber equipment; Content supplier if desired upgrades self relevant information, only again need be uploaded to upgrading the content well in Analysis server.

3. a kind of intelligently pushing method based on geographical coordinate according to claim 1, it is characterized in that: in step 2, described collection user current geographic coordinate and time packets of information are drawn together and are adopted satellite fix or other modes to obtain user coordinates information by subscriber terminal equipment, and with the period phase-polymerization in user geographical position somewhere, information is uploaded to the Analysis server of system.

4. a kind of intelligently pushing method based on geographical coordinate according to claim 1, it is characterized in that: in step 3, the environmental form, somewhere geographical position stop period and the duration that specifically comprise and analyze geographical position residing for user are analyzed in the environmental area that described user stops focus; According to the environmental area of user's stop, the essential information stopping period and duration deduction user and user preference.

5. method according to claim 4, is characterized in that: according to the user basic information inferred and user preference, make prediction to content interested in user's present period.

6. a kind of intelligently pushing method based on geographical coordinate according to claim 1, it is characterized in that: in step 5, the content supplier geographical position that the geographic coordinate information of described user and prediction user pay close attention to content is can match in coverage, specifically comprise: within the setting period, when the geographical position that geographical position and the prediction user of user pay close attention to the content supplier of content is when matching in coverage, the propelling movement content of content supplier pushes on subscriber equipment by server; User selects according to the content pushed, and meets the then acceptance of demand, and record is as user preference; Otherwise refusal, then predict user preference again.